Directive Agency

MARCH 7, 2019

Seen in Forbes as the most influential women in social media and recognized by Forbes Woman as one of the Top 20 Women Bloggers, Ann Handley is the Chief Content Officer of MarketingProfs, a training, and education company with the largest community of marketers in its category. Nadya Khoja. Margaret Magnarelli.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

6sense

DECEMBER 10, 2021

In a crowded market of HR platforms, employee experience platform Kazoo knew it needed to out-market the competition. The company rebuilt its go-to-market strategy, put 6sense at its core, and set on a transformational path to maximize the available opportunity. The company had to reevaluate its go-to-market approach.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

chiefmartech

SEPTEMBER 26, 2017

The following is a guest post contributed by Jeremy Epstein , CEO of Never Stop Marketing , a growth marketing advisory firm focused 100% on blockchain and decentralized technologies. He will be presenting at the upcoming MarTech conference in Boston, October 2-4, on Blockchain and the CMO: The Next Era of Marketing.

Paid Search Agency 105

Paid Search Agency Classified Ads Budget Programs Ad Exchange 105

chiefmartech

AUGUST 5, 2019

It takes the concept of a center of excellence and opens it up into a massively-parallel engine of marketing innovation. Matt LeMay , author of Agile for Everybody , will follow with a talk on how Agile Is Marketing. ”, but rather, “How do we make marketing a part of Agile? 8 SESSIONS ON DATA & ANALYTICS.

Enterprise Management 61

Enterprise Management Planning Marketing Attribution Work Management 61

SnapApp

OCTOBER 3, 2017

Until recent years, the traditional selling process looked something like this: Marketing would hand leads off to the sales team. Marketing did their thing. The goal was to uncover actionable tips you can implement to better align your sales and marketing teams, and ultimately close more deals. . . Triblio | CMO. . .

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97

SnapApp

DECEMBER 22, 2016

If you find yourself in an “unglamorous” industry, a lot of their content focuses on those businesses who need help with performance and marketing. Recommended reading: Inbound Selling: 3-Step Process for Closing a $60K+ Deal. #17. This blog has an ongoing interview series that deals with content marketing. Savo Group.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

Vidyard

JULY 9, 2020

Does Your Startup Have a Marketing Strategy? Your Startup Marketing Strategy Primer. The best marketing strategy for startups is to build a brand first, then sell. Social tends to be a great place to share your startup’s content marketing, but that’s not your only option. Andy Crestondina Orbit Media CMO.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

Does Your Startup Have a Marketing Strategy? Your Startup Marketing Strategy Primer The best marketing strategy for startups is to build a brand first, then sell. Social tends to be a great place to share your startup’s content marketing, but that’s not your only option. Working with an Agency as a Startup 7.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65

chiefmartech

MARCH 14, 2017

And, most importantly, how can marketers and marketing technologists harness the tension of this marketing yin-and-yang to achieve maximum impact on their brands? We’ll discuss issues such as: How does CMO-level strategy get mapped into marketing technology capabilities?

Enterprise Management 48

Enterprise Management Planning Work Management Marketing Management 48