Martech

SEPTEMBER 14, 2023

We live in a peer-bound world,” says Chandar Pattabhiram, CMO for business spend management platform Coupa. to 2.9%) than the previous year, according to a Duke CMO survey. Winning marketing organizations self-regulate. A note on the martech front 2023 marketing budgets grew at a 72% slower rate (from 10.4%

Marketing Analytics Tools 132

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 132

Martech

SEPTEMBER 27, 2021

“About two-thirds of CMOs said that they’re managing the present, they’re putting out fires right now, and only about a third are looking towards the future, even in a period of time where planning and contingencies are so important, during the global pandemic,” said Penn, citing numbers from Duke University’s most recent CMO survey.

Account Based Marketing 110

Account Based Marketing Advertising Agencies SMB Contingency Planning 110

Strategic-IC

JANUARY 17, 2022

It's been a whirlwind last few years with so many organizations adopting ABM and so many new technologies and innovations coming to market to support an Account-based strategy. Florence Broderick | CMO | CARTO. Florence predicts that ABM strategies in 2022 will need to build in contingencies and flexibility.

Account Based Marketing 62

Account Based Marketing ABM Contingency Planning Intent Signal 62

Martech Advisor

MARCH 13, 2020

As an organization, you also need to communicate with your stakeholders, such as investors, suppliers, and vendors. Assess and evaluate various possibilities that may happen due to the crisis (COVID-19 in the present scenario), and how they may impact the organization and its stakeholders. Develop Marketing Contingency Plans.

Work Management 128

Work Management Marketing & Strategy Marketing Strategy Marketing Management 128

chiefmartech

MARCH 27, 2017

Putting a contingency plan in place will help companies remain agile and shift as the tides of change accelerate. Organize Teams for Information Sharing. And finally, marketing executives can best prepare for the next martech wave of change by engaging the entire marketing organization in the process.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Adobe Experience Cloud Blog

AUGUST 5, 2011

This year, in preparation for birthday number 52, I added a couple of new reasons and organized the list into four topical categories: enterprise transformation, marketing accountability, marketing efficiency and effectiveness, and marketing transformation. Risk/contingency management. The CMO revolving door. Scalable marketing.

Enterprise Management 48

Enterprise Management Planning Contingency Planning Advertising Agencies 48

SpotMe Blog

NOVEMBER 3, 2022

Using a well-crafted event budget template will also help to ensure that your events are organized efficiently, giving your team more time to focus on larger tasks such as content generation and promotion. As well as unexpected contingencies like additional staff or supplies. They come to have a memorable experience. It’s a win-win!

Template 52

Template Budget Programs Enterprise Management Resources 52