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15 Best Email Lead Generation Techniques and Strategies

Optinmonster

You can immediately tell whether an email campaign has been effective at engaging your audience through metrics like open rates, clickthrough rates, and conversion rates. This data helps you send the right marketing materials to customers at the right time. Email marketing is also easy to measure. Custom Forms.

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How to Plan Email Marketing Campaigns Without Pulling Your Hair Out [Free Template]

Hubspot

Maybe you didn''t have enough time to properly segment your lists, so you knew your clickthrough rate was gonna totally suck. First, you’ll want to go download your own copy of the template so you can better follow along as we walk you through how it can help you be more strategic about what you''re sending.

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The 13 Best Email Template Builders for Any Budget

Hubspot

Of course, creating an email marketing campaign isn't easy, and it might require you to build a template using HTML so you're not designing and altering every new email from scratch. Keep reading to choose the best email template builder for your company. Keep reading to choose the best email template builder for your company.

Template 101
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6 Signs Your Email Newsletter is Failing (and How You Can Fix It)

Hubspot

Consider new, frictionless ways for people to sign up for your blog -- maybe as a widget in your blog sidebar or as a check mark on a landing page. While yes, buying lists will increase your overall list size immediately, your open and clickthrough rates will take a sharp turn for the worst -- never mind your spam rates.

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What is email marketing and how are platforms helping brands succeed?

Martech

The main impact of these changes on email marketers is the decline of the open rate as a meaningful metric. Because of the way emails are cached under Apple’s Mail Privacy Protection, emails appear to be opened when they actually have not been, skewing the results. Automation and landing pages. Message previewing.

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25 Little Email Marketing Experiments That Deliver BIG Results

Hubspot

We've published some pretty specific content about best practices for tons of stuff -- landing page optimization , blog post structure , marketing analytics -- but we've never really laid down the one definitive guide to crafting the perfect email. Should your template have a right aligned image, or left aligned? Sup with that?

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10 Things Every Email Marketer Can Relate To

Webbiquity

Designing email templates, segmenting lists, drafting copy, planning your campaigns — a lot goes into executing a successful email marketing program. 3) Every time your email’s clickthrough rate is higher than your benchmark. By Niti Shah. Sometimes, it can be rough to be an email marketer. Email marketing is hard.