frequency 
illumin
DECEMBER 13, 2023
Email marketers need to track critical data to make the most out of their marketing efforts and reach the broadest audience possible. Clickthrough rate (CTR) Clickthrough rate is one of the most important data points for marketers to track and understand.
ClickZ
AUGUST 27, 2020
As with most types of outbound marketing, identifying and understanding your audience is key to sending out effective messages. Push notifications can be incredibly effective, with an 80% market reach and clickthrough rates that typically average more than 7x higher than email. Users simply click “allow” to opt in.
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Sharpspring
NOVEMBER 23, 2021
Email Marketing Frequency Best Practices. Email marketing frequency requires a delicate balance, as your audience will quickly unsubscribe if they don’t find your emails valuable. Email marketing frequency requires a delicate balance, as your audience will quickly unsubscribe if they don’t find your emails valuable.
Sharpspring
SEPTEMBER 29, 2021
One of the biggest challenges when it comes to deciding upon frequency for your email marketing campaigns is striking the right balance between too many emails and too few. Your leads are already inundated with messages, so to capture their interest, your campaigns must go out at the right time. Keep reading to find out!
Hubspot
JANUARY 31, 2014
After all, these people just opted in to get even more email delivered to their already cluttered inboxes. This is particularly important when users opt in to your blog through more indirect methods, like check boxes on landing pages. What if the subscriber is unhappy with the frequency at which you''ll be emailing them?
Hubspot
JANUARY 9, 2013
Personally, after checking out my clickthrough and landing page conversion rates, the unsubscribe rate is the next top metric I look at to measure the performance of my email marketing. ExactTarget 's "The Social Break-Up" report found that the top reasons people unsubscribe from emails are frequency, interest, and volume.
Hubspot
SEPTEMBER 24, 2012
Well, we've never thrown out a definitively "perfect" email because it's pretty much impossible to say one thing is better than another in email marketing. Not to mention the circumstances under which they opted in to your lists, and how you've segmented those lists since. Only one way to find out ;-). Sup with that?
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