Clickthrough Deliverability Hubspot Opt-out 
Hubspot
MARCH 22, 2013
The Next Web published a great article recently calling out a company, Fab, for their pretty remarkable email opt-out campaign. That's right, they run an automated email opt-out campaign. they're straight up opting people out of their emails. 2) Engagement Through Personalization.
Hubspot
JULY 10, 2019
With more stringent laws and increasingly sophisticated spam filters, it's to your benefit to know everything that can affect your email's deliverability. If steering clear of legal trouble isn't enough to convince you, squeezing more ROI out of your email marketing efforts certainly should. What You Should Never Do. It's not nice.
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Hubspot
FEBRUARY 26, 2014
When I first started out with email marketing, I felt lost. I immediately needed to understand things like what a hard bounce was (and how it was different from a soft bounce), how to determine a good clickthrough rate from a bad one, and why my emails looked perfectly fine in Gmail but got completely screwed up in Hotmail.
Hubspot
SEPTEMBER 24, 2012
Well, we've never thrown out a definitively "perfect" email because it's pretty much impossible to say one thing is better than another in email marketing. Not to mention the circumstances under which they opted in to your lists, and how you've segmented those lists since. Only one way to find out ;-). Sup with that?
Hubspot
MAY 6, 2014
Lower opt-out/unsubscribe rates. Better deliverability. Even HubSpot’s own research of sending personalized email messaging has resulted in nearly 3X clickthrough rate improvement over general email sends. Then you need to figure out how you are going to segment your contacts. Higher email relevance.
Hubspot
OCTOBER 25, 2012
In fact, we conducted a test of our own to see if the word "Free" affected deliverability of our email message. The inclusion of the word "Free" raised a red flag, but did not actually end up impacting the deliverability of the email message. 2) People on Your Opt-in List Want to Hear From You. The verdict? Good for you!
Hubspot
JANUARY 9, 2013
Truth be told, now that the HubSpot software supports customized email preference centers , we're still working to better customize our own! Personally, after checking out my clickthrough and landing page conversion rates, the unsubscribe rate is the next top metric I look at to measure the performance of my email marketing.
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