Litmus

MAY 11, 2021

Or just get used to seeing those merge tags when you’re building and testing emails. Although they’re ugly to look at in emails, it’s the best way to ensure that the email will work as intended when you actually send it. I sent out an email campaign without getting formal approval from a client first.

Webinar Metrics 104

Webinar Metrics CAN-SPAM Deliverability Clickthrough 104

Porch Group Media

AUGUST 31, 2021

In an older report by The Relevancy Group , data elements that marketers used most often to segment and personalize their email campaigns included demographic data (41%), geographic data (39%), with additional respondents citing customer satisfaction survey data (34%) and clickthroughs on email offers (33%) as the top data elements.

Advertising Channels 52

Advertising Channels Webinar Metrics Generation Marketing & Strategy 52

Optinmonster

FEBRUARY 16, 2023

For example, a KPI for your email marketing might be to increase sales revenue. To achieve this goal, you might track several metrics, such as open rate, click-through rate, conversion rate, and revenue generated from the email campaign. How you combine or leverage these metrics toward your email marketing KPIs is up to you.

Email Marketing 85

Email Marketing Clickthrough Click Rate Open Rate 85

Hubspot

AUGUST 5, 2014

If you’ve ever planned an email marketing campaign, you might have wanted to pull your hair out at least once or twice. Maybe you didn''t have enough time to properly segment your lists, so you knew your clickthrough rate was gonna totally suck. Keep on reading to learn how you can get your email marketing organized.

Planning 28

Planning Template Email Marketing Campaigns 28

SendX

NOVEMBER 19, 2020

Creating an authentic and relevant email campaign takes a lot of strategizing, experimenting, and testing. via GIPHY One of the greatest problems email marketers face is high email bounce rates. When segmenting an email list, you slice it down into narrower and more meaningful segments.

Tips 195

Tips CAN-SPAM Domain Open Rate 195

Hubspot

MAY 6, 2014

The more personalized and tailored your email messaging is, the higher success your email campaigns will have. Segmentation helps you impact critical email metrics, seeing improvements like: Increased open rates. Higher email relevance. Better deliverability. Let''s talk specifics, though.

Segmentation 28

Segmentation Clickthrough Opt-out Deliverability 28

Hubspot

JANUARY 14, 2013

4) Email Marketer. When it comes to email marketing, there's quite a lot of moving parts. In fact, according to Epsilon , with open and clickthrough rates saw a decrease in 2012. Job Description: Do you have a knack for getting the right emails into the right inboxes, at the right times? The ideal candidate will have.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28