Litmus

MAY 11, 2021

Or just get used to seeing those merge tags when you’re building and testing emails. Although they’re ugly to look at in emails, it’s the best way to ensure that the email will work as intended when you actually send it. I sent out an email campaign without getting formal approval from a client first.

Webinar Metrics 103

Webinar Metrics CAN-SPAM Deliverability Clickthrough 103

Optinmonster

FEBRUARY 16, 2023

For example, a KPI for your email marketing might be to increase sales revenue. To achieve this goal, you might track several metrics, such as open rate, click-through rate, conversion rate, and revenue generated from the email campaign. Open rate is typically tracked using a tiny image.

Email Marketing 88

Email Marketing Clickthrough Click Rate Open Rate 88

Porch Group Media

AUGUST 31, 2021

Take a look at these additional statistics: 4 out of 5 marketers said they’d rather give up social media than email marketing. Litmus , 2020) 78% of marketers in 2020 said email is important to overall company success, compared to 71% in 2019. Litmus , 2020) 35% of marketers send their customers 3-5 emails per week. (

Advertising Channels 52

Advertising Channels Webinar Metrics Generation Marketing & Strategy 52

SendX

NOVEMBER 19, 2020

Creating an authentic and relevant email campaign takes a lot of strategizing, experimenting, and testing. via GIPHY One of the greatest problems email marketers face is high email bounce rates. When segmenting an email list, you slice it down into narrower and more meaningful segments.

Tips 195

Tips CAN-SPAM Domain Open Rate 195

Hubspot

AUGUST 5, 2014

If you’ve ever planned an email marketing campaign, you might have wanted to pull your hair out at least once or twice. Maybe you didn''t have enough time to properly segment your lists, so you knew your clickthrough rate was gonna totally suck. The best way to prevent mediocre email marketing is to get organized.

Planning 28

Planning Template Email Marketing Campaigns 28

Hubspot

MAY 6, 2014

The more personalized and tailored your email messaging is, the higher success your email campaigns will have. Segmentation helps you impact critical email metrics, seeing improvements like: Increased open rates. Higher email relevance. Lower opt-out/unsubscribe rates. Better deliverability.

Segmentation 28

Segmentation Clickthrough Opt-out Deliverability 28

Sharpspring

SEPTEMBER 29, 2021

Avoiding Email Overload. Once your email campaigns start gaining traction, it’s tempting to boost the frequency. As soon as you push your campaign frequency beyond your audience’s preferences, you risk a plummeting open rate. Email Audiences Are Fickle. The Importance of Relevancy in Email Marketing.

Email Marketing 81

Email Marketing Campaigns Work Management CAN-SPAM 81