Litmus

JUNE 24, 2021

As news of Apple’s Mail Privacy Protection sinks in for email marketers, questions linger around how it will ultimately impact email programs as they stand today. Assuming Apple Mail open data becomes unreliable, here are five tips to help you prepare for Mail Privacy Protection. Evaluate your potential impact.

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Martech

JULY 11, 2022

iOS 15 really messed with open rates. Hubspot introduced an enhanced email open report that excludes “machine opens”, compensating for inflated open rates introduced by Apple’s iOS 15 Mail Privacy Protection feature. Refined email open rate reporting (beta). Read more about the HubSpot Adjusted Open Rate reporting.

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Martech

SEPTEMBER 29, 2021

With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data. Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails.

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Litmus

MARCH 10, 2022

These technologies can help build more accurate customer profiles and optimize the overall brand experience, giving buyers the personalized experience they desire. As a result of current privacy updates, like Apple Mail Privacy Protection , for example, about 43% of marketers are changing how they measure email performance.

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Martech

OCTOBER 30, 2023

This includes opens and clicks on specific links within your email. Yet, you can also derive this information from Progressive Profiling and analysis of their individual behavior within an email or series. If you are sending too frequently, you may see a drop in your open rates. But how about measuring the results?

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Martech

SEPTEMBER 22, 2021

iOS 15 and letting go of open rates. RPEOrigin.com co-founder Ryan Phelan has a lot to say about “Pixelgeddon” – also known as Apple’s Mail Privacy Protection feature, which went into effect on Monday, Sept. Read more here. It also fulfills the warnings made long ago when fewer people were listening.

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Litmus

AUGUST 9, 2022

Plus, with open rates becoming less of a reliable metric due to Apple’s Mail Privacy Protection (MPP), email marketers should be thinking about other ways to measure success—and that means shifting focus to engagement metrics. Subscribers love social signals, proven by consistently higher click-through and conversion rates.

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