Defining Lead Status: A Simple Yet Necessary Element of B2B Sales & Marketing Alignment
SEPTEMBER 3, 2015
While each of these strategies is as true today as it was a year ago, there’s one simple contingency that will make or break your ability to align – and that’s lead statuses. A visitor that completes an informational form (like white paper downloads) or yielded from a purchased list (content syndication) will be classified in this status. You will also classify an SQL to this status after failing to make contact within a reasonable time frame, initially 30 days.