Defining Lead Status: A Simple Yet Necessary Element of B2B Sales & Marketing Alignment


While each of these strategies is as true today as it was a year ago, there’s one simple contingency that will make or break your ability to align – and that’s lead statuses. A visitor that completes an informational form (like white paper downloads) or yielded from a purchased list (content syndication) will be classified in this status. You will also classify an SQL to this status after failing to make contact within a reasonable time frame, initially 30 days.

MQL 86

5 Key Marketing Measures That Don't Include Revenue

Customer Experience Matrix

Even careful testing can’t always capture all program steps or contingencies. Gaining the full benefit of tests also requires ways to classify results, distribute them, and keep them accessible for future reference. Ask most marketers how they measure performance, and they’ll tell you they look at results: incremental revenue or return on investment if they’re available, or response rates if they're not.

Are Chatbots the Next Big Thing in Lead Generation?


Chatbots also have the ability to classify prospects according to how likely they are to become leads, so you have a good idea who you should be focusing your attention on. With the ability that chatbots have to classify customer information according to their responses, you’ll be able to gather more accurate data, so your future communications with that customer are more contextually relevant. Your business should be aware of these obstacles to prepare the necessary contingencies.

Building Your Content Marketing Team? 14 Skills for New, Growing, and Mature Programs

Content Marketing Institute

While Joe typically offers a (helpful) laundry list of core competencies any content marketer needs, my list has a twist: The skills are broadly classified based on where you are within your company’s content marketing maturity.

Build 88

The State of the Blogosphere 2010

delicious b2bmarketing

The second largest contingent of bloggers have done so for 2-4 years, followed by a group of dedicated writers who have been at it between 4-6 years. Technorati reports that most bloggers classify themselves as hobbyists.

The Marketer's Ultimate Guide to Measuring the ROI of Twitter & Vine


The metrics we'll discuss later in this post will be contingent upon having the right analytics tools in place. According to a 2012 report by Adobe , a whopping 52% of marketers cite difficulties in accurately measuring ROI as their biggest source of frustration in social media marketing.