Litmus

JULY 8, 2021

Email analytics are powerful… and also dangerous. That’s why looking at email metrics holistically is important. Learn the four parts of the Holistic Email Metrics Matrix and what to track for each: Direct business impact. The danger of email analytics. Our Holistic Email Metrics Matrix provides that perspective.

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

BenchmarkONE

NOVEMBER 4, 2021

Today’s marketing automation tools can provide targeted solutions for email and SMS campaigns, online ads, and promoted social media posts. For example, many businesses invest in email marketing tools thinking they can simply buy a large database of email addresses, and the software will do the rest of the work.

Marketing Automation Services 71

Marketing Automation Services Work Management Marketing Automation Marketing Management 71

Valasys

DECEMBER 4, 2018

Someone just unsubscribed from your email list. Regardless of how hard you work at creating a thick skin, receiving the notification that someone has unsubscribed from your email list never feels good. Never opted-in or didn’t know they opted-in to your email list. Email frequency is too high. Hurts, doesn’t it?

Opt-out 64

Opt-out Opt-in Churn Rate Rules 64

Hubspot

SEPTEMBER 1, 2016

Email's relevance and impact for nonprofit organizations continues to grow. According to the M+R Benchmark 2016 report , email lists for nonprofits grew by an average of 14% in 2015, outpacing their average churn rate of 11.4%. Subscribers are growing, but they're engaging with emails less? Low conversion rates.

Tips 47

Tips Marketing & Strategy Churn Rate Trigger Marketing 47

Litmus

JULY 20, 2021

Every email marketer knows the feeling of satisfaction when an email goes out: one part relief, one part anxiety. When you hit “send,” the hard part is over, and you can sit back and wait for the results to roll in so you can judge whether or not the email you sent was successful. The state of email analytics in 2021.

Webinar Metrics 135

Webinar Metrics Click Rate Deliverability Open Rate 135

accelerate agency

MARCH 6, 2022

Like in any other business, email remains an essential tool in the success of Software as a Service (SaaS) brands. SaaS email marketing can increase your engagement and conversion rates as well as create a loyal customer base when done right. Send Personalized Emails. Conduct A/B Email Testing.

Email Marketing 98

Email Marketing Marketing & Strategy Marketing Strategy Campaigns 98

accelerate agency

MARCH 6, 2022

Like in any other business, email remains an essential tool in the success of Software as a Service (SaaS) brands. SaaS email marketing can increase your engagement and conversion rates as well as create a loyal customer base when done right. Send Personalized Emails 3. Conduct A/B Email Testing 12.

Email Marketing 52

Email Marketing Marketing & Strategy Marketing Strategy Campaigns 52