Hubspot

AUGUST 8, 2019

Win rate (by team and by individual). Conversion rate by sales funnel stage (by team and by individual). Response rate. Engagement rate (link clicks, webinar attendance, video plays, etc.). InMail response rate. Retention rate of partner customers. Average cross-sell and upsell rate of partner customers.

Cost per Acquisition 91

Cost per Acquisition Lead Ranking Top of Funnel Churn Rate 91

Single Grain

FEBRUARY 5, 2020

Account Engagement Rate: This is the rate at which engagement happens on your customer accounts. For example, if 100 people visit your website and 10 out of 100 download a PDF (which was predefined as a conversion), then the total conversions on your site would be 10 and the conversion rate would be 10%. Bounce rate.

Webinar Metrics 141

Webinar Metrics Cost per Acquisition Paid Search Agency Top of Funnel 141

Rev

JANUARY 18, 2023

Here are some examples of goals you may have for your demand gen campaigns: Generate X number of marketing qualified leads (MQLs) Increase website traffic by X% to build brand awareness Decrease MQL churn rate by X% Your goals will also inform the metrics you track to gauge success. We’ll discuss that soon.

Demand Generation Agencies 78

Demand Generation Agencies Demand Generation Ideal Customer Profiles Lead Ranking 78

Zoominfo

MAY 18, 2022

Metric Measures Annual Recurring Revenue (ARR) The money coming in each year from a subscription or contract Churn Rate The rate at which customers stop doing business with you Cost Per Acquisition (CPA) The total cost to acquire a new customer, from the first touch point to conversion Customer Lifetime Value (CLV) How much a customer is worth over (..)

Marketing Automation Services 130

Marketing Automation Services Work Management Cost per Acquisition Marketing Management 130

Strategic-IC

FEBRUARY 22, 2021

We’re still early-stage here, but metrics to measure at product / market fit level include: Cost per Acquisition (CPA) / Customer Acquisition Cost (CAC). That’s why it’s essential that you, firstly, track your churn rate (monthly or quarterly), and secondly, identify the reasons behind lost business to minimize future issues.

Enterprise Management 62

Enterprise Management Work Management Marketing Management Top of Funnel 62

Choozle

MARCH 26, 2019

Click-through rate (CTR): Click-through rate (CTR) measures how many people clicked on your ads. Bounce rate: Bounce rate measures the percentage of users who land on your website, perform no action on the page and leave. The formula for CPA is total campaign cost/conversions.

Cost per Acquisition 44

Cost per Acquisition Cost Per Click Cost Per Thousand Advertisements 44

Single Grain

SEPTEMBER 22, 2023

Here are some example keywords for this stage: [Product/service] reviews [Product/service] vs. [competitor] Best [product/service] for [specific use case] Top-rated [product/service] [Product/service] pricing and plans Is [your product/service] worth it? For MoFu, a lower bounce rate is ideal.

Top of Funnel 105

Top of Funnel Marketing Funnels Paid Content AIDA 105

Hubspot

JUNE 19, 2014

BR: Bounce Rate. Website bounce rate: The percentage of people who land on a page on your website and then leave without clicking on anything else or navigating to any other pages on your site. Email bounce rate: The rate at which an email was unable to be delivered to a recipient''s inbox. CPA: Cost-per-Action.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Crimson Marketing

JULY 9, 2015

By 2011 Paychex’s cost per acquisition (CPA) was rising. As a result, Paychex increased lead volume by 98 percent within the first year, and CPA declined 43 percent. As a result of anticipating customer needs, Paychex’s churn rate has dropped from 25 percent to under 7 percent. billion.

Cost per Acquisition 100

Cost per Acquisition Paid Search Agency CPA Planning 100