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How to Build a Powerful Marketing Funnel (Step by Step)

Single Grain

AIDA is a classic marketing framework that represents a four-stage content creation funnel. Let’s take a look at the different stages of the AIDA framework to attract prospective customers: Attention Goal: Grab the audience’s notice. We’ll use the slightly simpler AIDA stages for our builder example.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

AIDA: Attention, Interest, Desire, Action. CPA: Cost-per-Action. Divide by the estimated churn rate (aka cancellation rate) for that customer. That''s why we curated 60 of the most common marketing acronyms into an epic glossary you can skim, study, or bookmark and save for later. 60 Common Marketing Acronyms.