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The Definition of Market Research in 100 Words or Less

Hubspot

This includes competitor websites, social media business pages, trade magazines, market reports, and even census data published by the government. Secondary data, on the other hand, is the public information -- online and offline -- that characterizes your industry.

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How to Conduct Market Research on a Tight Budget

Hubspot

We tried this ourselves a few weeks ago -- HubSpot invited four customers into our offices to join us for lunch and tell us what they thought of our software. Prompted by some questions, they gave us priceless insight into what''s working for them and what''s not in the HubSpot marketing platform.

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How to Find Accurate and Compelling Data

Hubspot

Strong sources include data collected/produced by government agencies, such as the statistics compiled by the U.S. Census Bureau or the Department of Labor. Government/World Data. The CIA World Factbook : Global information on history, people, government, economy, geography, communications, transportation, military, etc.

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An Uncomplicated Approach to Conducting Solid Market Research

Hubspot

For example, if HubSpot was gauging interest in an add-on service, we might only need feedback from customers that use the Professional package of our software , and eliminate those using the Basic or Enterprise levels of the software. The Census Bureau : This site gives you access to census data.

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A Nonprofit’s Guide to Building Audience Personas

Hubspot

Take a look at government resources: The Census Bureau, Bureau of Labor Statistics, and Centers for Disease Control (CDC) are great places to find information. To get started, take a look at the sector-specific reports that your donors and leadership team are already consulting. And if you’re not sure where to start?

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100 Helpful Data Sources for Content Creation

Marketing Insider Group

Hubspot – Another trusted content marketing resource, Hubspot publishes some of its own research and data (like their annual State of Marketing Report ) and their blog is also rich with sourced statistics related to content marketing topics. Government/World Data. Political Research.

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Content Marketing: An SEO’s Guide to Content Marketing

seo.co

How you go about building brand rapport depends on your company and your customer base, but HubSpot is a perfect example. HubSpot sells marketing and sales software, so its clientele is clearly interested in marketing and sales. Image Source: Hubspot ). Brand Reputation. They want someone who’s a major authority in the space.