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Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask

KoMarketing Associates

As I reviewed Salesforce 2015 State of Marketing report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix.

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8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

LinkedIn’s cost per click is higher, but the conversion rate makes it a much better value for B2B marketers—and the numbers and case studies bear this out. LinkedIn has more decision makers than any other platform—as many as 20% of all LinkedIn users hold purchasing power at their organizations. Connect to Your CRM.

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Moving Upmarket: SMB to Enterprise—What Does Your Marketing Plan Need?

SmartBug Media

At the heart of every inbound marketing strategy, the intent is the same: we’re looking to reach best-fit personas for our brand and nurture them with helpful content until they are shouting our brand name from the rooftops. When this comes up, it’s helpful to have a few case studies in your back pocket.

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Marketer Showcase: Jason Hinojosa of Icertis

NetLine

How does content marketing fit into your overall marketing strategy? . As an organization that is working to develop a software category, thought leadership is a huge focus of our content strategy. Recent advancements in technology have led to a huge shift in how organizations manage their contracts.

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10 Simple Tricks to Accelerate Your Sales Pipeline

PureB2B

Additionally, the research firm, SiriusDecisions, found that the typical cycle has extended by 22% over the last five years because the online marketing mix has made things more complex and there are now more decision-makers involved in the process. Draft follow-ups in advance and send them automatically through your CRM.

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Marketing a Manufacturing Company to Reach the Right Buyers

SmartBug Media

Specific: Set specific goals for your marketing, for example, “increase traffic to the website by 10 percent” or “see a 15 percent increase in sales leads to our CRM over the previous year.” Do not conflict with goals that might be set by another organization in the company. If so, what states and where is your factory?

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10 Simple Tricks to Accelerate Your Sales Pipeline

PureB2B

Additionally, the research firm, SiriusDecisions, found that the typical cycle has extended by 22% over the last five years because the online marketing mix has made things more complex and there are now more decision-makers involved in the process. Draft follow-ups in advance and send them automatically through your CRM.