BOP Design

JUNE 22, 2020

In this post, we share tips on how to properly leverage your customer relationship management (CRM) database to increase revenue for your firm. Are you getting the most out of your CRM? If you aren’t maximizing your organization’s CRM to earn revenue, now is the time. Re-engage with Previous Clients.

CRM 85

CRM Tips Ideal Customer Profiles Ad Frequency 85

Martech

FEBRUARY 13, 2024

This blueprint provides actionable steps for martech alignment within your organization. Case study: Martech alignment in action A leading ecommerce company faced challenges with its fragmented martech stack, which wasn’t aligned with its goal to enhance customer experience and increase sales.

Marketing Automation Services 92

Marketing Automation Services Work Management Lead Scoring Lead Ranking 92

Allocadia

APRIL 3, 2019

a private organization providing a range of services that enable learning institutions to efficiently and affordably develop and deliver online programs. Many organizations make media purchases over an extended period, but we often buy month to month. That was the situation facing The Learning House, Inc.,

Cost per Acquisition 59

Cost per Acquisition Case Study Case Studies Acquisitions 59

Marketing Insider Group

JANUARY 18, 2021

A Gartner survey found that 88% of organizations have required or encouraged their employees to work from home. In a study, PwC found that 78% of CEOs believe the shift to remote collaboration will endure long term. Organize reports, analytics, resources, goals, and persona information in a shared location.

Top of Funnel 287

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 287

Zoominfo

JANUARY 26, 2021

If you have a product or service that you know can effectively help larger companies and organizations, then you need an enterprise lead gen strategy. You need to target large organizations as a whole entity, which is precisely where ABM comes in. Create Case Studies To Demonstrate Value. ABM For Targeted Outreach.

Enterprise Management 189

Enterprise Management Lead Generation Lead Scoring Lead Ranking 189

Zoominfo

FEBRUARY 5, 2021

Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.). Their contact information goes into the CRM, and a salesperson gets the most promising prospects on the phone. This can range from a comment to publish on your website (with their permission) to doing a video review or case study.

Top of Funnel 179

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

Zoominfo

JANUARY 5, 2021

You fuel your CRM with powerful deal-making data. And for many companies, Salesforce serves as their CRM and ‘system of record’ for interactions with prospects and customers. And for many companies, Salesforce serves as their CRM and ‘system of record’ for interactions with prospects and customers.

Zoominfo 173

Zoominfo Data Hygiene Paid Search Agency Lead Scoring 173

Martech

DECEMBER 14, 2023

Understanding alignment in martech Alignment in martech means ensuring that every martech platform, tool or service (we’ll use the term “tools” to represent all three going forward) used by the marketing organization contributes towards the company’s overall goals. An inefficient customer relationship management (CRM) platform.

Digital Experience Platform 111

Digital Experience Platform Marketing & Strategy Business CMO 111

Hubspot

FEBRUARY 1, 2017

One of the best ways to prove your worth is through compelling case studies. To help you arm your prospects with information they can trust, we've put together a step-by-step guide on how to create effective case studies for your business -- as well as free case study templates for creating your own.

Case Studies 36

Case Studies Case Study Studies Template 36

Terminus

JANUARY 29, 2020

CRM: Salesforce. Townsend Security creates data privacy solutions that help organizations meet evolving compliance requirements and mitigate the risk of data breaches and cyber-attacks. The post [ABM Case Study] Townsend Security Increases Account Engagement 4x with Intent-Based ABM Program appeared first on Terminus.

Account Based Marketing 29

Account Based Marketing Case Study Case Studies ABM 29

SalesIntel

APRIL 17, 2024

Automation helps your business by sending personalized emails, organizing who gets them, planning when to send them, and tracking how well they work. Testimonials & Case Study Emails: Demonstrating your products or services’ tangible value and success builds trust and credibility at the consideration and decision stages.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Email Marketing 52

KoMarketing Associates

JANUARY 29, 2015

Even so, there is often confusion from senior leadership with respect to how PPC works and what the organization is getting from their search engine advertising budget. From our case study: L-com Global Connectivity Case Study. Are the user’s credentials placed into a CRM? What Are The KPI’S?

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

Webbiquity

JANUARY 18, 2024

Work on Building Credibility To demonstrate your brand’s worth in the recipient’s eyes, include case studies or testimonials from other clients you’ve helped. Building credibility in this way is not only a direct selling tactic, but also a great way purely to craft a strong brand narrative of an industry-expert organization.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Zoominfo

FEBRUARY 5, 2021

Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.) Their contact information goes into the CRM, and a salesperson gets the most promising prospects on the phone. This can range from a comment to publish on your website (with their permission) to doing a video review or case study.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 130

Zoominfo

JANUARY 5, 2021

You fuel your CRM with powerful deal-making data. With this intel, you can: Identify and target your best prospects Access up-to-date company and contact information Prioritize leads Close more sales And for many companies, Salesforce serves as their CRM and ‘system of record’ for interactions with prospects and customers.

Zoominfo 130

Zoominfo Data Hygiene Paid Search Agency Lead Scoring 130

Zoominfo

JANUARY 26, 2021

If you have a product or service that you know can effectively help larger companies and organizations, then you need an enterprise lead gen strategy. You need to target large organizations as a whole entity, which is precisely where ABM comes in. Just because you’ve won them, doesn’t mean you can’t lose them.

Enterprise Management 130

Enterprise Management Lead Generation Lead Scoring Lead Ranking 130

Binary Demand

FEBRUARY 23, 2024

Case study: Imagine a B2B marketing automation platform enhancing business strategies. It gathers data from websites, emails, social media, and past campaigns, integrating insights from client CRM systems. Leveraging big data analytics, the platform analyzes to craft customer profiles.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Terminus

DECEMBER 13, 2019

Developed using the latest technology, GTreasury helps empower organizations on their path to strategic treasury, by enabling total visibility into their cash, liquidity, payments and financial risk management. With Terminus, they were able to easily build a target account list of accounts already within their CRM who matched their ICP.

Account Based Marketing 26

Account Based Marketing Ideal Customer Profiles Case Study Case Studies 26

GreenRope

JUNE 1, 2020

3 Smart Ways to Empower Your Emails with CRM Data. WHAT IS CUSTOMER RELATIONSHIP MANAGEMENT (CRM)? Through personalization and intelligent automation, the right CRM empowers businesses to form stronger, longer lasting customer relationships. HOW CAN DATA FROM YOUR CRM INCREASE THE EFFECTIVENESS OF YOUR EMAILS?

CRM 52

CRM Lead Ranking Marketing Qualified Leads Sales Qualified Leads 52

Sprout Social

SEPTEMBER 20, 2018

Racking your brain trying to choose between an organic or paid social media strategy? The recent Facebook algorithm update throttling brands’ organic reach is merely a sign of things to come. That said, you absolutely need an effective organic social strategy if you even want to succeed with ads. The reality, though?

Social Media 96

Social Media Organization Webinar Metrics Paid Social Agency 96

Marketing Insider Group

NOVEMBER 3, 2020

In fact, these days, an increasing number of organizations are discovering it’s more important to focus their attention on retention marketing. Many organizations see content marketing as a way to attract prospects at the very top of the marketing funnel – the awareness stage. Use Your CRM to Create Personalized Content.

Planning 363

Planning Top of Funnel Marketing & Strategy Paid Search Agency 363

SmartBug Media

MARCH 6, 2024

Data silos are a problem for any organization, and 81 percent of survey respondents from the benchmark report said silos were hindering digital transformation. Niche or home-grown CRMs need to push and pull data from Marketing Hub. HubSpot provides an easy CRM interface that can work for many. Data is siloed, limiting its value.

Enterprise Management 64

Enterprise Management Work Management Hubspot Marketing Management 64

ClickZ

OCTOBER 22, 2020

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Each of these companies are leaders in marketing automation, with enterprise businesses (and, in some cases, SMBs) benefiting from their platforms, solutions, and technology. What is it?

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

ClickZ

JUNE 15, 2020

CRM tools like HubSpot and Salesforce Einstein have AI features like predictive analytics and machine learning built in. Platforms like Demandbase facilitate this approach by enabling users to build audiences using their existing CRM, account, and customer data. Example #3: AI-powered customer relationship management (CRM).

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

Zoominfo

FEBRUARY 1, 2021

Consider this: 12% of smaller organizations agree that creating compelling content for digital experiences is the most exciting experience for their organization (15% for overall B2B organizations). The leads’ information goes into your CRM then your sales team begins their sales process. Phase 3: Decision.

Small Business Marketing 145

Small Business Marketing Work Management Marketing Management Ideal Customer Profiles 145

ActiveDEMAND

APRIL 28, 2022

Because ActiveDEMAND has strong personalization features, you can dynamically change your website to push prospects to specific case studies or testimonials that are most relevant to them. So website prospects see website case studies, while SEO prospects see testimonials from happy SEO clients. Easy sub-account creation.

Paid Search Agency 74

Paid Search Agency Marketing Management Advertising Agencies Ad Agencies 74

Lead Forensics

APRIL 16, 2024

Additionally, AI can automate email follow-ups and data entry, ensuring timely communication and accurate CRM data. Studies show that salespeople can save up to 2 hours per week by automating these tasks, allowing them to focus on high-impact activities.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Lake One

JUNE 30, 2022

PSO is a newly created accreditation program from HubSpot designed to provide their customers with hand-selected, strategic partners who can help guide organizations in getting the most out of their HubSpot experience. Their team embeds (virtually) into client organizations to provide strategic guidance and hands-on work.

Hubspot 74

Hubspot Advertising Agencies Demand Generation Agencies Case Study 74

SpotMe Blog

MAY 11, 2023

The benefits of partnering with top medical communications companies for events When it comes to organizing and executing successful events in the medical field, partnering with medical communication companies to collaborate on all the details is a smart move. For tactics on how to boost and track HCP engagement , read our latest article.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Martech

DECEMBER 14, 2023

They offer a CRM solution to healthcare institutions and pharmaceutical companies. They use Salesforce as their current CRM, which is good but poses challenges in onboarding new people and requires specific knowledge for customization. You can also add links to relevant case studies, if any. Where do they work?

Sales Cycle 82

Sales Cycle Ideal Customer Profiles B2B Sales Top of Funnel 82

SalesGrape

OCTOBER 16, 2023

By aligning marketing and sales teams around these target accounts, organizations can create a seamless experience that nurtures prospects through each stage of the lengthy sales cycle. A study conducted by Alterra Group found that companies implementing ABM experienced an average increase in revenue of 171% within their target accounts.

Account Based Marketing 91

Account Based Marketing Sales Cycle Ideal Customer Profiles Work Management 91

SalesGrape

SEPTEMBER 17, 2023

Case Study: A marketing agency targeting e-commerce businesses conducted extensive research on one of its key target accounts – an online fashion retailer. Create compelling case studies or success stories that demonstrate how your product or service has helped similar companies overcome challenges.

Account Based Marketing 68

Account Based Marketing Enterprise Management Work Management Marketing Management 68

SalesIntel

MARCH 14, 2024

Technographics unveil the technological landscape of your clientele, firmographics delineate the structural fabric of their organizations, and buyer intent illuminates the path to conversion readiness. Firmographics are characteristics that define businesses or organizations, similar to demographics for individuals.

Buyer Intent 52

Buyer Intent Intent Marketing Budget Ideal Customer Profiles 52

Salesforce Marketing Cloud

JUNE 14, 2023

Get started Sales tactic #1: Address any elephants in the room Financial downturns, market shifts, and once-in-a-lifetime upheavals like the pandemic can hover over your sales organization like a storm cloud. If your CRM doesn’t already have these features, ask your manager for a tech upgrade. No such team in your organization?

Work Management 95

Work Management Cross-Selling Marketing Management Marketing & Strategy 95

Apollo

JUNE 6, 2019

As you build your go-to- market strategy, it’s imperative to have an organized, centralized repository of all of your work. hours a week looking for documents and, more importantly, countless hours redoing work that has already been done before as seen by a study done by the IDC. Customer lists (or access to your CRM).

Ideal Customer Profiles 40

Ideal Customer Profiles Organization Research Case Studies 40

Salesforce Marketing Cloud

JANUARY 17, 2024

6 reasons to join the Service Trailblazer Community Get actionable customer service insights High-performing service organizations are using data and AI to improve efficiency without sacrificing the customer experience. Table of contents What is a customer Service Star? What is the Service Trailblazer Community?

Work Management 132

Work Management Peer-to-peer Service Communities 132

SalesGrape

DECEMBER 3, 2023

It consists of various organizations such as hospitals, clinics, general practitioners (GPs), and specialized healthcare providers. Use statistics and case studies to support your claims and provide evidence of success. One effective strategy is building relationships with key influencers within target organizations.

Telemarketing 80

Telemarketing Marketing Management Lead Scoring Lead Ranking 80