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Fall 2022 Release: Take planning, knowledge sharing, and content to the next level

Seismic

In our Fall ‘22 Release, we’re announcing several industry-first products and features designed to empower enablement and go-to-market teams to think and work more strategically, while optimizing their processes, in order to drive smart growth. But for teams that are equipped to adapt, this moment is full of opportunity.

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Your Solution Strategy Is Desperate for Validation

Mereo

How can you check the alignment of your solution strategy against the financial, business and go-to-market strategies also in the works? Once your team assesses these, they can more strategically focus on prioritizing the most promising opportunities — and work on resolving issues with secondary opportunities for the future.

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3 reasons why you don’t want to miss Digital Shift

Seismic

Katie Sowers – In a fireside chat, the first woman to coach in the Superbowl will discuss her unique experience challenging the status quo and enabling teams to work together to achieve more. Enablement leaders and visionaries will share case studies, customer success sessions, and networking chats.

CPO 52
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How to Create Content Intelligence That Drives Engagement & ROI

PathFactory

We churn out one blog post or case study after another, the same as we’ve always done, then push it out in our nurture programs and wait for the MQLs to roll in. An audience that was willing to do the leg work in tracking down the precise information they need to make complex purchasing decisions. We have a lot of work to do.

ROI 52
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The Ultimate Guide to TV Ads

Hubspot

They inspire case studies, jokes, and Halloween costumes. If you sell products for stay-at-home moms, you might run your ad during the day; if you’re advertising a service for working parents, you might run it during nighttime programs. Start with your big idea (as defined above) and work from there. TV Advertising Terms.

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Tom contacted me a few weeks ago with this idea and we’ve been working collaboratively on this project ever since. Perhaps our focus should be to gain credibility and trust — then work to build an enduring, meaningful relationship. He contributes regularly to the B2B Ideas@Work blog for MLT Creative.

Twitter 100