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The Biggest Questions to Ask a B2B Lead Gen Company

Inbox Insight

Pricing and contracts When evaluating lead generation companies, it’s crucial to understand their pricing models and contract terms to ensure there are no surprises. Define lead ownership terms. Review contract lengths, early termination fees, and renewal terms. Try to negotiate discounted rates for higher lead volumes.

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Content Upgrades: How to Use Popular Posts for More Conversions

Optinmonster

We’ve written a case study that shows how Whole Whale increased email signups 100% and lifted conversion by 62%. With OptinMonster’s content lock feature, you can strengthen your email marketing strategy by using existing posts as lead magnets. All you need is OptinMonster’s Content Lock feature.

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How to Create a Paywall in WordPress (2 Methods)

Optinmonster

So, in today’s post, we’re going to show you 2 different methods for creating a paywall in WordPress, including: Content locking. So, in today’s post, we’re going to show you 2 different methods for creating a paywall in WordPress, including: Content locking. Method 1: Content Locking. MemberPress.

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3 steps to create exceptional ebook covers on a budget

ConvertKit

When you hire a designer to make an ebook cover for you, you’re not just paying for the artwork (in this case, your cover). Well, if you haven’t studied design, you’ll have to get yourself up to speed. Jump ahead. What’s better: hiring a designer or DIY? How to make an ebook cover in three easy steps. Sell your ebook (and make money).

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Limitations in Customer Success Stem from Common Impediments

Martech Advisor

Based on a recent study conducted by Service Excellence Group XRG, Shreesha Ramdas, Senior Vice President and General Manger, Strikedeck at Medallia, gives us input on how CS has played a more limited role in organizations based on some common factors. According to our analysis of data provided by primary research from Service XRG, 14.8%

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Four Reasons Retailers Should Take Identity Seriously This Holiday Season

Martech Advisor

Thankfully, that is no longer the case. Auth0 recently conducted a study with Internet Retailer revealing how companies are tackling the dual challenge of providing a great experience while locking down identity protection. These prominent hacks hobbled consumer trust and increased general industry worry about future breaches.

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How to Choose a Privacy Compliant A/B Testing Tool (Our Guide for German Optimizers)

Convert

Consumers are gaining more awareness and control around their personal information, as privacy laws come into force worldwide. The EU, for example, passed the landmark General Data Protection Regulation (GDPR) in 2018, to tighten data privacy regulations and California enforced the California Consumer Privacy Act (CCPA) in 2020.

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