Case Studies Companies Forrester Lead Nurturing Statistics 
Only B2B
JUNE 19, 2023
BANT qualification, a well-established approach in lead assessment, has revolutionized the game by offering a framework to evaluate prospects and identify sales-ready leads. This targeted approach not only accelerates the sales journey but also leads to higher conversion rates and increased revenue.
Televerde
JANUARY 30, 2018
If you remember from the first post, a Forrester survey attributes superior results to companies that employ modern marketing techniques: ? 44% of modern marketers say their companies exceeded revenue goals by 10% or more over the previous year. ? One medical company improved its “bedside manner” with inside sales.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Customer Experience Matrix
SEPTEMBER 1, 2010
Neolane “ Making the Business Case for Enterprise Marketing Software ”. This paper contains step-by-step instructions for building a business case and even a link to a slide deck you can use as a template. It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions.
ANNUITAS
SEPTEMBER 21, 2010
I’ve recently been involved in an ongoing online discussion regarding marketing automation, lead generation, and lead management (including lead nurturing). Another study conducted by MarketingSherpa showed that 70% of all initial leads generated are NOT in a “buy-mode”. Aberdeen, 2009.
Adobe Experience Cloud Blog
FEBRUARY 10, 2011
shows when leads are ready for sales, allows sales to interact with potential customers via technology such as social media and makes it easier for sales to pass back leads to marketing for better lead nurturing and scoring.
ViewPoint
MAY 5, 2015
This year I've been talking a lot about Nurturing. It's a critical component in the sales and marketing process; yet, most companies aren't implementing it effectively—that is, if they are at all. To be clear, lead nurturing is not an isolated activity or stand-alone “campaign” as so many in the industry have described it.
Content Standard
AUGUST 26, 2016
” What’s more, as Hubspot pointed out , Forrester Research found that “companies that excel at lead nurturing generate 50 percent more sales ready leads at 33 percent lower cost.” ” Does this mean B2B companies are better email marketers than their B2C counterparts?
Expert insights. Personalized for you.
62 
Let's personalize your content