Litmus

DECEMBER 7, 2022

Data privacy will demand that social media and email cross-pollinate. AI can write content for you, and AI can now create whatever image may be in your mind. Josefy, Vice President, Client Services, NextAfter. Many marketers are relying on social media to grow an audience that they do not own.

Email Marketing 89

Email Marketing Trends Planning Paid Search Agency 89

Martech

SEPTEMBER 29, 2021

Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails. So if you can cut them out of your data you’ll be left with a truer open rate. What’s the change?

Open Rate 111

Open Rate Marketing Automation Services Peer-to-peer Click Rate 111

Litmus

JUNE 28, 2021

It can be easy to fall into autopilot mode and the lure of “set it and forget it.”. That unnoticed, unresolved issue can reveal itself in unsettling symptoms: poor engagement, customer complaints, lost revenue, and more. Can you confidently mark each of these off? It can be fixed. Litmus Spam Testing. Sender Score.

Budget Programs 61

Budget Programs Deliverability CAN-SPAM Privacy Protection 61

Litmus

JULY 28, 2021

Everyone remembers the from name and subject line as your email service provider (ESP) won’t let you send an email without them. Adding teasers to your email’s content in your preview text can also increase your subscriber’s engagement, like clicks, in your email. The same can be said of your subject line and preview text.

Click Rate 120

Click Rate Privacy Protection Paid Search Agency Open Rate 120

Litmus

DECEMBER 13, 2021

Data privacy measures are increasing and each new regulation impacts how email marketers reach their audiences. In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018. How to privacy-proof your email program.

Privacy 102

Privacy Opt-out Contingency Planning Opt-in 102

Goolara

FEBRUARY 26, 2019

The second decade of the 21st century is shaping up to become known as The Privacy Decade. Recent legislation, both internationally and in the United States, is primed to change the parameters regarding what information about a person you can or can’t collect, and the limitations on what you can do with that information.

Privacy 75

Privacy CAN-SPAM Privacy Protection Act-On 75

Salesforce Marketing Cloud

APRIL 15, 2024

How can you make the most of your click data? Positive email engagement can look different to different marketers. Despite this, it seems to be the most common method of deriving engagement across most email service providers (ESPs). This info can help you refine your email content, subject lines, and timing for maximum impact.

Webinar Metrics 121

Webinar Metrics Click Rate Open Rate Blast Campaigns 121

Martech

JUNE 3, 2022

Email marketing, and the technology that enables it, have evolved to deal with challenges like spam and deliverability and also to take advantage of opportunities, such as the ever-increasing sophistication of data usage for hyper-personalization. When it comes to technology, maturity can be a disadvantage. Click here to download!

Marketing Automation Services 138

Marketing Automation Services Enterprise Management Work Management Marketing Management 138

Aberdeen

OCTOBER 17, 2019

The General Data Protection Regulation ( GDPR ) is changing how enterprise outbound sales is executed, one fine at a time. The Mistakes You’re Making — and How to Fix Them: Mistake #1: Not Setting Apart from Spam. Mistake #2: Failing to Protect Against Data Leaks. Mass email is a surefire way for your content to be flagged.

Sales Management 40

Sales Management Top of Funnel Intent Data Opt-out 40

Martech

JULY 7, 2023

And the open rate, which was already an unreliable success metric, has become even more so since Apple launched its Mail Privacy Protection feature in 2021. Depending on your ESP and its built-in reporting, you can track these right in your dashboard. But even if you can view it there, take some time to calculate it on your own.

Budget Programs 115

Budget Programs Long Tail Marketing Ad Frequency Click Rate 115

BenchmarkONE

SEPTEMBER 29, 2021

The great news is that compliance practices can be easily implemented as long as you know what to do. We’re here to provide you with a deep dive into marketing compliance so you can get better acquainted with it and ensure you’re doing all you can to stay 100% compliant in your practices. . What is Marketing Compliance?

Marketing & Strategy 69

Marketing & Strategy Marketing Strategy Advertising Agencies Planning 69

Oktopost

FEBRUARY 1, 2023

By providing valuable content and engaging with your audience, you can establish yourself as a leader in your industry and build trust with your audience. Ensuring that content and messaging are accurate and compliant with regulations can be complicated and time-consuming. CCPA California Consumer Privacy Act).

Social Media 62

Social Media Advertising Agencies Paid Search Agency Media 62

Litmus

JULY 20, 2021

When you hit “send,” the hard part is over, and you can sit back and wait for the results to roll in so you can judge whether or not the email you sent was successful. What does your email service provider (ESP) or marketing automation platform (MAP) and third-party analytics tools offer you? Not sure what delivered means?

Webinar Metrics 135

Webinar Metrics Click Rate Deliverability Open Rate 135

Litmus

JUNE 17, 2021

How can you make your email stand out from the sea of emails in your subscribers’ inboxes? And while Apple’s Mail Privacy Protection has thrown us a curveball , that doesn’t mean we shouldn’t care about opens anymore. The truth is, spam trigger words are a thing of the past. Try Litmus Spam Testing today.

Open Rate 115

Open Rate Tips CAN-SPAM Click Rate 115

Scoop.it

NOVEMBER 3, 2022

Also, remind them how your products or services make things easier in their life. You can use different tools to facilitate the segmentation strategy. Accordingly, you can then segment the people. You can target this list and encourage them to finish their shopping earlier. Segment the lists with advanced parameters.

Email Marketing 93

Email Marketing Tips Planning Deliverability 93

Litmus

SEPTEMBER 30, 2022

For starters, Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in. On top of that, Paxton Nicholas, Deliverability Ops Team Lead, HubSpot says many people don’t realize that open rates can be inflated by bots. Spam reports. Your opt-out list.

Webinar Metrics 99

Webinar Metrics Email Marketing Deliverability Work Management 99

Litmus

APRIL 4, 2024

Email is still one of the best marketing channels for ROI—for every $1 email marketers spend on email, they receive $36 in return —so if you’re not seeing the full potential of what email can do for you, you may want to try some of these tips from experts from Constant Contact , HubSpot , and Mailchimp : 1.

Email Marketing 94

Email Marketing Deliverability Tips Work Management 94

Litmus

MARCH 8, 2024

Email marketers are responsible for protecting their subscribers’ data. In a world where privacy is ever-evolving, it’s important to be on top of privacy matters—and that means having a strong understanding of the privacy basics. 2021: Apple’s Mail Privacy Protection (MPP) comes into effect on September 20, 2021.

Privacy 88

Privacy Marketing AI Email Marketing Data Hygiene 88