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Maximizing Efficiency with B2B Marketing Automation: Key Strategies

Webbiquity

What are the challenges you can expect? Which parts of marketing can you most profitably automate? It’s like having a super-efficient robot that can help your team handle all the repetitive marketing tasks and plan your marketing campaigns more efficiently. Embracing automation is clearly the way forward.

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How Quickly Should I Suspend or Delete Non-Responsive Leads?

The Point

There are multiple, legitimate reasons to suspend or even delete non-responsive leads from your mailing lists or CRM database: * Non-responsive leads can weigh down engagement rates and create a distorted view of campaign metrics. Even then, success with email programs can often be a long-term proposition.

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The Ultimate Email Marketing Glossary for 2022

SmartBug Media

A high bounce rate can hurt the overall send health of your IP address. Short for “Controlling the Assault of Non-Solicited Pornography And Marketing,” the CAN-SPAM Act was passed in 2003 and provides FTC oversight over marketing emails in the United States. Content Marketing. Call to Action (CTA). Use a call to action!

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9 Data-Driven Ways to Use Generative AI for Marketing

Zoominfo

The ability of generative AI to automate routine tasks, analyze data, and generate content is already freeing up valuable time that entrepreneurs, executives, and individuals can use to instead focus on more strategic decision-making. Now imagine you’re doing that in an industrial kitchen that can turn out hundreds of cakes in an hour.

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Email Marketing Summit Australia: 2020 Highlights

Vision6

Earn My Attention: How to Create Content That Your Customers Want to See. Kurt Sanders, Director of Strategy at Content Division showed us what groundwork we need to do before we even touch a camera, a computer or the publish button on Tik Tok. Your content needs to be part of a much wider strategy, something that has built equity.

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B2B Email Automation: Tips for Streamlining Your Marketing Efforts

Sage Marketing

By automating email workflows, you can deliver timely and relevant content to prospects and customers, resulting in increased engagement, improved lead nurturing, and ultimately, higher conversion rates. Crafting Engaging Email Content: Compelling email content is vital for capturing your audience’s attention.

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What’s Trending in Marketing of March 2024

Stevens & Tate

This update marks a significant shift in the way Google evaluates content quality and addresses spam across the vast expanse of the internet. In this update lies an effort to minimize the presence of “unhelpful” content in search results. Read more here. Read more here.

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