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When to Fire Your SEO Agency

seo.co

SEO: A Long-Term Strategy. SEO agencies can help you with a number of different aspects of SEO, from research and initial planning to onsite content development to link building. No matter what, you’ll need to work with them consistently for an extended period of time before you can see results, as SEO is a long-term strategy.

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Does Google Hate SEO?

seo.co

By doing things that Google likes, we can make Google “happy,” and therefore increase our chances of ranking higher in the SERPs. They could also dominate the authority game ; they could simply spam links to their site all over the web, making themselves look more highly regarded than they actually were. Low-quality content spamming.

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The State of Local SEO: Experts Weigh in on Industry-Specific Tactics

Moz

But what do these new trends mean for the ways businesses market themselves online? 70% of local marketers reported marketing budget cuts due to COVID-19, leading marketers to focus even more on the most impactful local SEO campaign elements. Phil Rozek : Health and Wellness Services. Joy Hawkins : Legal Services.

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Top 10 Best Email Marketing Services

Single Grain

Few marketing channels are as direct as email — and few are as effective. Almost 60% of marketers say that email marketing is their biggest source of ROI. Clearly, email marketing is a force to be reckoned with. With so many popular email marketing tools vying for your business, it can be hard to choose one.

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GDPR: Why It Matters & What We’re Doing

Sharpspring

This new law means important changes for many digital marketers, so it’s crucial to be prepared. To understand what this means for you, here’s a quick rundown on some key GDPR terms: Data Subjects – Web visitors, contacts, leads, and customers who are EU residents and whose information is stored in one of your databases.

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The Laws Marketers Need to Know to Avoid Legal Backlash

Hubspot

Law has been all over the marketing news lately. With so much talk about laws governing the internet, as a marketer, you may be wondering how it could affect the way you do your job. With so much talk about laws governing the internet, as a marketer, you may be wondering how it could affect the way you do your job. CAN-SPAM Act.

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How to Fuel Lead Generation With Facebook Contests

Hubspot

Download your free copy to get more valuable insights into using Facebook for marketing. Who Can Benefit From a Facebook Contest? Different types of businesses can benefit from Facebook contests. For example, if you’re a consultant, you can offer a consulting package that people may not know about.