article thumbnail

Email marketing data to track and manage for success

illumin

By looking critically at how users interact with the emails they send, marketers can see what imagery and communications have a positive impact and which content urges users to hit the unsubscribe button. Clickthrough rate (CTR) Clickthrough rate is one of the most important data points for marketers to track and understand.

article thumbnail

How to Get More People to Open Your Emails [Video]

Hubspot

Will they hit spam? But you can stack the deck in your favor by following a few best practices for increasing email open rates. So in the third part of our email marketing series (you can check out part one here and part two here ), we''ll walk you through three essential tips to getting more people to open your emails.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Ultimate Cheat Sheet for Taking Full Control of Your Google Knowledge Panels

Moz

As Google acts to confine ever-more stages of the local consumer journey within their own interface, local enterprises need to assume as much control as possible over the aspects of the Google Knowledge Panel that they can directly or indirectly influence. Photos significantly impact CTR. Photos must be monitored for spam.

Google 54
article thumbnail

Metrics for Email Marketing: 17 Email Metrics You Must Track in 2023

Optinmonster

In this article, we’ll go through all the essential metrics for email marketing, why they matter, and how you can improve your email marketing efforts. By tracking these metrics together, you can see how well you’re doing in reaching your overall goal of increasing sales revenue and make changes to your strategy if needed.

article thumbnail

Does Google Think Your Website Is Spam?

Hubspot

I think we can all agree: Spam sucks! That’s web spam. Not every awful website is web spam. However, unlike those bad sites, the creators of web spam deliberately (in most cases) manipulate search engines in order to get their content ranking in search results. And we all know how Google hates spam.

article thumbnail

13 Bright Ideas for Running Smarter Retargeting Campaigns

Hubspot

Traditionally, retargeting ads are used to push products -- but that''s not the only thing you can use them for. Some of these ads got a clickthrough rate (CTR) of 0.8%, which is double what some industry experts suggest you should aim for. You can then include these in your retargeting ads. 1) Promote your best content.

article thumbnail

The Definitive Guide to Web Push Notifications (Updated 2018)

SendX

These notifications can be sent only to visitors who have explicitly subscribed to receive web push notifications from your website. CTR of web push is estimated to be 4X-8X of email. Their CTR is estimated to be at least 4X-8X of email. Emails sometimes fail to deliver or hit spam. Better Delivery.

CTR 150