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Marketing vs. Public Relations

BenchmarkONE

Marketing and Public Relations are often lumped into one. Let’s start with the traditional definitions of marketing and PR: According to the Oxford Dictionary, marketing is defined as “the action or business of promoting and selling products or services, including market research and advertising.”. PR-Related Tasks.

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Sprout on Sprout: How PR + Social collaborate to amplify our brand

Sprout Social

The nature of social media and marketing has transformed the public relations industry. Similar to marketers and social media managers, public relations professionals must wear several hats while balancing collaboration. What is public relations marketing? How our social and PR teams spread Sprout’s message.

PR 82
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18 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

How do you promote it? There are a myriad of methods to promote your white paper, generate interest, and get Google to index them for SEO. Promote your paper within your blog’s sidebar or widget. Besides company news, industry news, and recent posts and other content, promote it in your newsletter as well. Now what?

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How To Build A Successful Pre-Launch Marketing Campaign

Optinmonster

It can generate a buzz around your product and get people to notice it. TNT, a cable TV channel, launched this guerrilla marketing campaign in Belgium to promote its TV shows. If this is new to you, use websites like Moz or Ahrefs to improve your outreach. Promoting the post: This step isn’t mandatory, but it sure helps a lot.

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Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

Social media has fundamentally altered the practice of public relations. And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Post on Google Buzz. Share this on Facebook.

PR 100
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If you perform only to an empty house your show will close

Biznology

Not just new members, but passionate, enthusiastic, members who will do what you expected Facebook, Google+, and Twitter to do for you in the first place: create firestorms of buzz and word-of-mouth influence. “Tweet seats” promoted at PPAC (foxprovidence.com). 20 Common Social Media Marketing Myths BUSTED (hubspot.com).

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How to Write a Press Release [Free Template]

Hubspot

Unfortunately, old-school isn’t so trendy when it describes your company’s public relations strategy. Public relations should always be evolving, innovating, and improving to mirror how technology is shifting human behavior. content creation public relations' Press Releases Can Be Viable Content Type.

Press 28