WebMarketCentral

MAY 18, 2009

What are some of the best free tools for monitoring social buzz about your brand or company? How can you create effective online video content on a budget? Discover these answers and others here in more of the best posts from the past year on social media marketing and PR.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

MLT Creative

SEPTEMBER 30, 2010

October 5-6, iStrategy London, UK: Europe’s leaders in social media marketing will offer the valuable insight they need to: harness new technologies, drive revenue growth, create value from digital assets, develop innovative and creative online strategies, and achieve a market leading online position.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Digital Asset Management 40

Online Marketing Institute

NOVEMBER 1, 2010

I’ve been following marketing mix effectiveness for over three years the results are strikingly consistent, if not surprising: 1) B2B marketers use a lot of tactics that they admit don’t work as well as they should. 2) PR and TV are popular for building brand but trade shows and email raise awareness best.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Online Marketing Institute

JULY 9, 2009

There may even be instances in which direct sales and business development opportunities are identified through online channels. This resonates across multiple departments within a company, such as marketing, sales and product development. This internal buzz stimulates action. Like traditional PR activities (i.e.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Convince & Convert

JULY 8, 2010

While it’s not that easy with online marketing, for the past two decades, email has been the leading retention marketing tactic, and the channel you can bank on to deliver a predictable revenue stream—provided that you’ve invested in building your own, permission-based list. Seth Godin predicted that RSS would kill email.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Convince & Convert

APRIL 22, 2010

Social PR & Influencer Outreach Using social connectivity to introduce your company or products to influencers. link] #socialmedia [link] Danny Brown It's like the old Web 2.0 link] Danny Brown It's like the old Web 2.0 Great analogy with Web 2.0. Great analogy with Web 2.0.

Social Media 129

Social Media Paid Content Media Advertising Agencies 129

Online Marketing Institute

NOVEMBER 2, 2010

25 comments Nokia upsets blogger due to marathon PR failure 24 comments Gap listened to its customers, or did it? 237 posts from The Drama 2.0 237 posts from The Drama 2.0 237 posts from The Drama 2.0 237 posts from The Drama 2.0 Judging Categories Previous winners How can we help you? He’s wrong.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Online Marketing Institute

JUNE 22, 2009

Read more… Doug Kessler | June 11th, 2009 | 3 comments June 2009 Watch the Velocity web seminar on Content Marketing Stan just presented our web seminar with B2B Marketing magazine, called “Content Marketing: Thought Leadership in a Web 2.0 How will you defend your marketing plan?

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Convince & Convert

SEPTEMBER 20, 2010

link] /via @jorgebarba [link] ASDA’A B-M PR In social media:"Creating advocacy takes time. U build a volunteer marketing army 1 soldier at a time, not overnight" [link] [link] Estelle Sinclair RT @jorgebarba: Are You Slow Enough to Succeed in Social Media? link] [link] Penman PR Excellent article. Im Jay Baer.

Social Media 160

Social Media Media Webinar Metrics Marketing & Strategy 160