Webbiquity
MARCH 30, 2021
Throughout the pandemic, B2B marketers have had to rapidly and repeatedly react to changes in the work structure and priorities of B2B buyers, based on incomplete and imperfect data. This crisis response led them to identify several short- and long-term trends. Image credit: Chatter Buzz. Personalized Outreach with User Data.
Martech
NOVEMBER 15, 2023
Here are the trends we’re watching for Black Friday and throughout the rest of the ever-expanding holiday calendar. Consumers are looking to spend, and it’s not too late for marketers to act. With more seamless buying experiences, social buzz can also be converted into social commerce, especially in these categories.
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The Point
DECEMBER 13, 2019
The rate of change in B2B marketing and marketing technology continues to accelerate, and 2020 promises to be no different. I asked the best subject matter experts I know, my colleagues at Spear Marketing Group , what trends they think will highlight the next 12 months in B2B demand generation.
Jifflenow
JANUARY 7, 2020
Trends come and trends go and every event professional worth their weight in salt will have their own take on what is to be expected for the upcoming year. Trend #1 – Personalization. Trend #2 – Sustainability is here to stay. The new buzz word all around is ‘sustainability’.
Only B2B
APRIL 24, 2024
Inbound Marketing nurtures leads : Once potential customers are drawn in by compelling content, inbound marketing tactics nurture them through the buyer’s journey, building trust and guiding them towards conversion. In a nutshell, integrate both approaches!
Jifflenow
JANUARY 7, 2020
Trends come and trends go and every event professional worth their weight in salt will have their own take on what is to be expected for the upcoming year. Trend #1 – Personalization. Trend #2 – Sustainability is here to stay. The new buzz word all around is ‘sustainability’.
Webbiquity
DECEMBER 1, 2010
MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. Generating PR “buzz&# and having a product perceived as “cutting edge&# were called significant challenges by only about a third of marketers, unchanged from last year. That leaves only 20% of the market left to fight over. Tweet This!
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