operations 
Martech
AUGUST 10, 2021
Circa 2004, the marketing world was buzzing with a new trend: marketing automation. Robust new platforms burst onto the scene, opening up a world of possibilities for marketers to get more done in less time. Marketing ops is still bogged down. So much for marketing “automation”. So what is it?
Biznology
JANUARY 19, 2018
After years of developing wildly creative PR strategies for D&B NetProspex and Aberdeen Group , she now advises companies large and small on how to create buzz in B2B. So that sales people can operate in an environment where prospects say, “Oh yes, I’ve heard of you.” The payoff? We all need some of that.
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The Point
DECEMBER 13, 2019
Here’s what they had to say: “I fully expect to see continued buzz around AI, but I think the real heavy lifting next year is going to be around tech stack management. Marketing departments are continuing to invest more in technology and the average number of technologies per marketing department is skyrocketing.
Webbiquity
DECEMBER 19, 2017
AI / Chatbots: Eight writers believe B2B marketers will make greater use of artificial intelligence (AI) in 2018, primarily by developing chatbots or using tools like marketing automation software with embedded AI capabilities. ” — 7 B2B Marketing Trends to Watch in 2018 , circle S studio.
Convince & Convert
AUGUST 13, 2015
Creative content marketing creates buzz. FINIS, a line of swimming gear known for its innovation, chose to use their most loyal fans as brand ambassadors and use their social media content in their marketing strategy. This content generated a great deal of buzz, reaching 2.2 Get Really, Really Creative Content.
Tony Zambito
MARCH 12, 2017
Operating and performing outside the purview of traditional hierarchies. The advent of CRM, Sales Automation, and Marketing Automation has produced voluminous data. Whereby marketing finds itself analyzing historical trends related to online visits and which content was accessed.
Adobe Experience Cloud Blog
APRIL 11, 2018
From CRMs to MAPs, CMSs, CDPs, DMPs, and beyond, vendors from every corner of the landscape promise you better marketing operations. While these technologies are essential to creating agile, fluid structures and driving customer engagement, is any one piece of technology really going to make all the difference in your marketing?
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