Online Marketing Institute

NOVEMBER 1, 2010

Leaning on the same old things year after year — PR and TV for awareness, and executive events and inside sales for leads — locks marketing execs in an endless loop of fighting off budget cuts and justifying marketing spending plans. 2) PR and TV are popular for building brand but trade shows and email raise awareness best.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Online Marketing Institute

JULY 9, 2009

They may recognize that their customers and partners have become engaged in social networks and online communities. The benchmark is to attract a community of readers, which is carefully tracked on an ongoing basis. This internal buzz stimulates action. You have to fish where the fish are, right? LinkedIn profiles are updated.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

WebMarketCentral

FEBRUARY 26, 2009

Note: this is a guest post from Cece Salomon-Lee , social media relations expert and author of the PR Meets Marketing blog. Cece has previously guest-posted here on best practices in PR and blogging outreach. Build a Community: Conferences tend to be unsatisfying one night stands.

Social Media 20

Social Media Media Web 2.0 PR 20

Buzz Marketing for Technology

SEPTEMBER 30, 2008

Here’s the first paragraph of my summary: I show businesses how to use social media technologies for external community building and outreach, and for internal collaboration. For the bonus round, I recommend staying up to date via LinkedIn’s community superhero, Mario Sundar. Update at least every three months.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Network Marketing 100

Buzz Marketing for Technology

JULY 28, 2008

Home > Web 2.0, After this "Gutenberg Parenthesis," humanity is beginning to understand once again, with the Internet, that knowledge is communal. Only now with Web 2.0 He is currently a Communication Strategist in the Office of Educational Innovation and Technology at MIT. Web/Portals. PR Guidelines.

Web 2.0 100

Web 2.0 Enterprise Management Work Management Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

However, that doesnt mean that its something that everyone innately understands or knows how to use - especially when it comes to using it for marketing, PR, or other business-related purposes. Lesson # 2 Know What Web 2.0 on the subject of understanding Web 2.0. Social Media U: Take a Class in Social Media.

Social Media 100

Social Media Class Web 2.0 Media 100

Convince & Convert

APRIL 22, 2010

Social PR & Influencer Outreach Using social connectivity to introduce your company or products to influencers. Brand Communities Take your best customers – the 1% that really give a damn about you – and activate them. link] #socialmedia [link] Danny Brown It's like the old Web 2.0 Thanks, Jay!

Social Media 129

Social Media Paid Content Media Advertising Agencies 129

Convince & Convert

JULY 8, 2010

Robert Scoble argued that email faced deletion at the hands of Web 2.0 link] PRAMITA SEN 3 Reasons Email is the Coolest Vampire Today [link] #socialmedia #marketing #PR via @jkrohrs and @jaybaer [link] Jeffrey K. A few of my favorite reports of email’s death that were greatly exaggerated: July 2004. October 2007. March 2009.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

WebMarketCentral

OCTOBER 1, 2009

In the posts and articles below, discover how to map your social media communities, how to monitor your company's social media buzz on a budget, a dozen common social media mistakes to avoid, the essential elements of a social media strategy and more. Social Media and the Enterprise Customer – Wired PR by uber.la

Social Media 20

Social Media Marketing Budget Social Marketing Web 2.0 20

Online Marketing Institute

NOVEMBER 2, 2010

25 comments Nokia upsets blogger due to marathon PR failure 24 comments Gap listened to its customers, or did it? 237 posts from The Drama 2.0 237 posts from The Drama 2.0 237 posts from The Drama 2.0 237 posts from The Drama 2.0 Judging Categories Previous winners How can we help you? He’s wrong.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Online Marketing Institute

JUNE 22, 2009

Read more… Doug Kessler | June 11th, 2009 | 3 comments June 2009 Watch the Velocity web seminar on Content Marketing Stan just presented our web seminar with B2B Marketing magazine, called “Content Marketing: Thought Leadership in a Web 2.0 Seemed to go really well. Your department.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Convince & Convert

SEPTEMBER 20, 2010

Everything is past due and everything is a top priority, taking time to build communities is counter to our corporate style. Everything is past due and everything is a top priority, taking time to build communities is counter to our corporate style.

Social Media 160

Social Media Media Webinar Metrics Marketing & Strategy 160