Sword and the Script | B2B

SEPTEMBER 24, 2020

68% of B2B professionals surveyed say it takes longer to complete B2B sales cycles compared to a year ago They say recessions don’t start trends – they accelerate those that are already in motion. The publication surveyed 212 B2B professionals and found 68% say the B2B sales cycle has increased compared to a year ago.

Sales Cycle 57

Sales Cycle B2B Sales Studies B2B 57

markempa

DECEMBER 17, 2012

Understanding leads and their place in the sales and marketing funnels. Five blog posts outlined the importance of understanding where customers are in the buying cycle, and responding appropriately. B2B Public Relations: 7 tactics to pull more leads into the funnel.

Trade Show 120

Trade Show Leads Lead Marketing Qualified Leads 120

Industrial Marketing Today

JUNE 22, 2012

Michael Clark, Vice President, Marketing and Public Relations at American Arbitration Association said that the best marketing advice he ever received was “Sales keep you in business. Marketing keeps you in sales.” From BtoB LinkedIn group ). Some people refer to this as the “last ad” syndrome.

Top of Funnel 60

Top of Funnel BtoB Buying Cycle Advertising Funnels 60

markempa

NOVEMBER 14, 2005

« Winning the Complex Sales Cycle with Thought leading Content | Main | Embattled CMOs share strategies to improve marketing influence » Google Makes Web Analytics Free but will it help your lead generation? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Analytics Generation Google 120

The ROI Guy

NOVEMBER 4, 2010

As a result, sales is being invited later into the decision making process, sales cycles are extending and deals are stalling. We call this the “Internet fueled buying cycle.&# The End of Sales as we Know It? Can sales be made relevant and valuable again in these key stages of the buying cycle?

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. If so, directionally where do you see gaps -- that is, what stage (or stages) in the sales funnel has the fewest (or weakest) assets? Do you see any patterns here?

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Sales Engine

AUGUST 23, 2016

The world has changed, and the internet is now crushing a sales rep’s ability to generate their own leads. If marketing does not step in to fill this void digitally and engage these anonymous buyers, sales reps are going to miss out on deals that they never knew existed in the marketplace.

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120