markempa

OCTOBER 27, 2014

Tweet The ultimate goal of B2B marketing and lead generation is to help the sales team sell. Marketers spend a lot of time and effort creating inbound leads but struggle getting those leads to convert into customers after they hand them off to sales. Create content geared toward lead progression, not lead capture.

Conversion Rate 120

Conversion Rate Lead Ranking Lead Scoring Ideal Customer Profiles 120

NuSpark Consulting

DECEMBER 31, 2011

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Process: Set your lead generation campaign goals. How many qualified leads. Inquiry-to-lead conversion rate.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

NuSpark Consulting

DECEMBER 5, 2011

Don’t take conversion strategy lightly. Advertising, public relations, direct marketing, webinars, trade shows, and social media all work together to attract audiences to your solutions. Where marketing and sales need to work together as leads proceed through the funnel. L- Lead Nurturing.

Paid Content 100

Paid Content Lead Generation Lead Ranking Lead Scoring 100

LeadSloth

AUGUST 17, 2009

Unfortunately, not enough time… Last week I received a copy of Marketo’s Lead Nurturing workbook. Both books show how you can increase sales by nurturing all leads, from inquiry to opportunity. Heck, why not nurture customers too? Why Lead Management. Lead Scoring.

Lead Management 100

Lead Management Lead Ranking Lead Scoring ROI 100

Adobe Experience Cloud Blog

DECEMBER 7, 2011

by Jason Miller Part two of the follow up from our Reaching the Social Customer webinar features our very own Jon Miller, VP of Marketing and co-founder of Marketo. Jon shares his thoughts on content marketing, lead nurturing, social media, and lead generation responding to your questions that were unanswered during the live webinar.

Top of Funnel 48

Top of Funnel Marketing Qualified Leads Lead Nurturing Buying Cycle 48

The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. In the B2B marketing space this is notorious. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Hubspot

MARCH 14, 2012

According to Forrester Research , companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost. If this is the case, then why are only 49% of marketers taking advantage of lead nurturing tools , as evident by Loopfuse's Marketing Automation Study ?

Top of Funnel 28

Top of Funnel Lead Nurturing Lead Ranking Lead Scoring 28

ANNUITAS

APRIL 10, 2014

This tactical approach presents several problems, the first being that the tactic becomes the focal point. Emails are created, sent out to a list of potential buyers and those who respond are deemed leads and those that do not are targeted for the next campaign which may be a webinar, event, video, etc.

Paid Search Agency 100

Paid Search Agency Enterprise Management Marketing Management Automation 100

Act-On

NOVEMBER 27, 2023

On the other hand, you can improve your chances considerably with a lead nurturing campaign, helping your prospects every step of the way. Almost two-thirds of leads aren’t sales ready. But rather than ignoring the ones that aren’t ready yet, you can strategically nurture them to grow your haul of sales-qualified leads.

Sales Qualified Leads 184

Sales Qualified Leads Practices Marketing Automation Services Campaigns 184

markempa

FEBRUARY 9, 2015

Tweet I was asked by a reader to provide some examples of what lead nurturing touches may look like. Lead nurturing is something that’s fairly easy to understand, but for many, it’s become a frustrating thing consistently execute for two reasons: Lack of content. Emails — Email is a one-to-one medium.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Ranking Lead Scoring 120

Hubspot

JULY 27, 2011

Yesterday, we presented an “Intro to Marketing Metrics” webinar , focusing on the five metrics that matter to your CEO. We discussed some of the challenges that marketers face tying their efforts to revenue, as well as the general uncertainty there is out there when it comes to metrics.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Webinar Metrics 28

Adobe Experience Cloud Blog

JULY 12, 2010

As part of a ‘mini-series’ of virtual events happening at the beginning of every month, MarketingProfs has collected a number of speakers including Sara Erzin from CheetahMail, Greg Cangialosi of BlueSky Factory and Scott Voigt of Silverpop to discuss topics ranging from email segmentation to social media and lead nurturing.

Email Marketing 48

Email Marketing Practices Lead Scoring Lead Ranking 48

Hubspot

MAY 28, 2012

Planning meetings and informal discussions go a long way toward repairing the rifts between sales and marketing, but both teams need to see the impact of those conversations to really establish trust. That means the vast majority of the new contacts you generate each month are nowhere near ready to buy.

Work Management 28

Work Management Marketing Management Lead Management Lead Ranking 28

Launch Marketing

APRIL 7, 2021

When you look at stats collected on lead nurturing, it proves that lead nurturing programs are a key focal point for B2B marketers as 74% of companies say their top priority is converting leads into buyers. So, the question is not “should I have a nurturing program?” 1) Understand Your Audience.

Lead Nurturing 62

Lead Nurturing Sales Qualified Leads Buying Cycle Leads 62

Adobe Experience Cloud Blog

FEBRUARY 15, 2012

An industry analyst report, a technical white paper, and a short customer case study are enough to build out a lead nurturing campaign. An investment into a webinar and complementary white paper would give you the opportunity to promote the live event and promote the archived event for months after. Getting started is the key.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Paid Search Agency 48

Marketing Insider Group

JUNE 30, 2020

Content marketing can give B2B companies a truckload of options to keep their audience engaged. Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. 3 Questions to Help Formulate a B2B Content Strategy. Let’s see how. Types of B2B Content. And that’s fine.

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

NetLine

JULY 17, 2023

The skills and competencies needed to get the most value out of intent data B2B marketers are faced with what seems like an ever-changing landscape where buying cycles are longer and often more complicated. This measurement is based on a group of signals presented by a prospect over the course of their digital journey.”

Intent Data 52

Intent Data Intent Lead Ranking B2B Marketing 52

Adobe Experience Cloud Blog

OCTOBER 18, 2012

In other words, companies don’t buy marketing automation to automate their marketing. They buy it to: Grow revenue faster. Generate more high quality sales-ready leads. Companies that use marketing automation source more pipeline from marketing, have more productive sales reps, and experience better revenue attainment.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation ROI Automation 48

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. BlogMutt and GreenRope teamed up for an info-packed webinar on the relationship between content and marketing automation and how each can amplify the other. By BlogMutt. “Treat your content like a product.” Let’s dive in.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. BlogMutt and GreenRope teamed up for an info-packed webinar on the relationship between content and marketing automation and how each can amplify the other. By BlogMutt. “Treat your content like a product.” Let’s dive in.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. BlogMutt and GreenRope teamed up for an info-packed webinar on the relationship between content and marketing automation and how each can amplify the other. By BlogMutt. “Treat your content like a product.” Let’s dive in.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. BlogMutt and GreenRope teamed up for an info-packed webinar on the relationship between content and marketing automation and how each can amplify the other. By BlogMutt. “Treat your content like a product.” Let’s dive in.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. BlogMutt and GreenRope teamed up for an info-packed webinar on the relationship between content and marketing automation and how each can amplify the other. By BlogMutt. “Treat your content like a product.” Let’s dive in.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. BlogMutt and GreenRope teamed up for an info-packed webinar on the relationship between content and marketing automation and how each can amplify the other. By BlogMutt. “Treat your content like a product.” Let’s dive in.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. BlogMutt and GreenRope teamed up for an info-packed webinar on the relationship between content and marketing automation and how each can amplify the other. By BlogMutt. “Treat your content like a product.” Let’s dive in.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. BlogMutt and GreenRope teamed up for an info-packed webinar on the relationship between content and marketing automation and how each can amplify the other. By BlogMutt. “Treat your content like a product.” Let’s dive in.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. BlogMutt and GreenRope teamed up for an info-packed webinar on the relationship between content and marketing automation and how each can amplify the other. By BlogMutt. “Treat your content like a product.” Let’s dive in.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. BlogMutt and GreenRope teamed up for an info-packed webinar on the relationship between content and marketing automation and how each can amplify the other. By BlogMutt. “Treat your content like a product.” Let’s dive in.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. BlogMutt and GreenRope teamed up for an info-packed webinar on the relationship between content and marketing automation and how each can amplify the other. By BlogMutt. “Treat your content like a product.” Let’s dive in.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. BlogMutt and GreenRope teamed up for an info-packed webinar on the relationship between content and marketing automation and how each can amplify the other. By BlogMutt. “Treat your content like a product.” Let’s dive in.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. BlogMutt and GreenRope teamed up for an info-packed webinar on the relationship between content and marketing automation and how each can amplify the other. By BlogMutt. “Treat your content like a product.” Let’s dive in.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. BlogMutt and GreenRope teamed up for an info-packed webinar on the relationship between content and marketing automation and how each can amplify the other. By BlogMutt. “Treat your content like a product.” Let’s dive in.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. BlogMutt and GreenRope teamed up for an info-packed webinar on the relationship between content and marketing automation and how each can amplify the other. By BlogMutt. “Treat your content like a product.” Let’s dive in.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. BlogMutt and GreenRope teamed up for an info-packed webinar on the relationship between content and marketing automation and how each can amplify the other. By BlogMutt. “Treat your content like a product.” Let’s dive in.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. BlogMutt and GreenRope teamed up for an info-packed webinar on the relationship between content and marketing automation and how each can amplify the other. By BlogMutt. “Treat your content like a product.” Let’s dive in.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. BlogMutt and GreenRope teamed up for an info-packed webinar on the relationship between content and marketing automation and how each can amplify the other. By BlogMutt. “Treat your content like a product.” Let’s dive in.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. BlogMutt and GreenRope teamed up for an info-packed webinar on the relationship between content and marketing automation and how each can amplify the other. By BlogMutt. “Treat your content like a product.” Let’s dive in.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40