Act-On

NOVEMBER 27, 2023

To paraphrase an old saying: You can lead a prospect to your website, but you can’t make them buy. On the other hand, you can improve your chances considerably with a lead nurturing campaign, helping your prospects every step of the way. Almost two-thirds of leads aren’t sales ready.

Sales Qualified Leads 181

Sales Qualified Leads Practices Marketing Automation Services Campaigns 181

Industrial Marketing Today

OCTOBER 2, 2010

email campaigns per week, up from 15.4 And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. While it is good to have multiple links in your email, don’t confuse your target audience by making multiple offers in the same email.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Adobe Experience Cloud Blog

JULY 12, 2010

As part of a ‘mini-series’ of virtual events happening at the beginning of every month, MarketingProfs has collected a number of speakers including Sara Erzin from CheetahMail, Greg Cangialosi of BlueSky Factory and Scott Voigt of Silverpop to discuss topics ranging from email segmentation to social media and lead nurturing.

Email Marketing 48

Email Marketing Practices Lead Scoring Lead Ranking 48

Industrial Marketing Today

JULY 9, 2010

Marketing Automation software is widely used to execute key marketing functions like lead scoring and routing, nurturing via drip marketing, creating email campaigns and landing pages, tracking, measuring and reporting using a unified dashboard. You need to rethink your business model first and fast.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Hubspot

DECEMBER 13, 2011

Behavior-based marketing automation refers to a system that triggers emails and other communication based on user activity on and off your site. It enables marketers to nurture leads and send them information only when it is most relevant to their point in the buying cycle. Landmark Emails. Qualified Lead.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation Marketing Management 28

Hubspot

JANUARY 27, 2014

While the days of sending a newsletter email blast to your entire marketing database are over (or should be), email marketing isn''t dead. In fact, if you do email marketing right, you can generate tons of new leads. But I''m only emailing my existing leads," you might say with trepidation.

Email Marketing 28

Email Marketing Leads Lead Marketing Qualified Leads 28

PureB2B

MAY 30, 2022

Nurtured leads make 47% larger purchases than non-nurtured leads. Your sales funnel provides a framework to add value to your lead’s buying cycle. The best sales funnels will include a system to provide valuable content and information to leads to help move them towards a purchase.

Top of Funnel 62

Top of Funnel Lead Scoring Lead Ranking Sales Qualified Leads 62

Valasys

AUGUST 20, 2019

According to a report by Campaign Monitor, Email Marketing generates 4400% ROI & $44 for every $1 spent. Personalized Emails are being used by B2B companies nowadays. People, while in various stages of their buying cycles, like to be treated as people & love to buy from people rather than brands.

Marketing AI 58

Marketing AI Email Marketing Campaigns Personalization 58

Convince & Convert

JANUARY 16, 2017

No marketer wants to send 100 leads to her sales team to close a single deal; it would be incredibly more effective to send 10 qualified leads to close the same deal. The problem is, most leads in our marketing databases are cold. Get our Definitive email newsletter. We’ll call the company “MegaCorp.”.

Top of Funnel 156

Top of Funnel Sales Qualified Leads High Quality Lead Social Media 156

Sales Engine

APRIL 7, 2016

The breakdown comes from a lack of lead nurturing Let’s say you’re a local reporter, and you have been sent to a crime scene to interview witnesses and write a story. If she was outright rejected by sales, rather than kept in the pipeline and fed nurturing content, you will have lost a deal that you otherwise could have closed.

Lead Ranking 136

Lead Ranking Marketing Qualified Leads Sales Qualified Leads MQL 136

Valasys

AUGUST 8, 2019

The power of emails is immense & as an essential element of B2B marketing arsenal it possesses the capability of attracting, engaging & converting the buying prospects into the actual customers. According to a research published by DMA in the year 2018, for every $1 spent on email marketing the average return is $32.

Paid Content 40

Paid Content Email Marketing Optimization Research 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Wealth of interesting, engaging material that’s ready to share on social media or in newsletters. Watch Webinar. How can you develop & deliver quality content?

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Wealth of interesting, engaging material that’s ready to share on social media or in newsletters. Watch Webinar. How can you develop & deliver quality content?

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Wealth of interesting, engaging material that’s ready to share on social media or in newsletters. Watch Webinar. How can you develop & deliver quality content?

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Wealth of interesting, engaging material that’s ready to share on social media or in newsletters. Watch Webinar. How can you develop & deliver quality content?

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Wealth of interesting, engaging material that’s ready to share on social media or in newsletters. Watch Webinar. How can you develop & deliver quality content?

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Wealth of interesting, engaging material that’s ready to share on social media or in newsletters. Watch Webinar. How can you develop & deliver quality content?

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Wealth of interesting, engaging material that’s ready to share on social media or in newsletters. Watch Webinar. How can you develop & deliver quality content?

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Wealth of interesting, engaging material that’s ready to share on social media or in newsletters. Watch Webinar. How can you develop & deliver quality content?

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Wealth of interesting, engaging material that’s ready to share on social media or in newsletters. Watch Webinar. How can you develop & deliver quality content?

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Wealth of interesting, engaging material that’s ready to share on social media or in newsletters. Watch Webinar. How can you develop & deliver quality content?

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Wealth of interesting, engaging material that’s ready to share on social media or in newsletters. Watch Webinar. How can you develop & deliver quality content?

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Wealth of interesting, engaging material that’s ready to share on social media or in newsletters. Watch Webinar. How can you develop & deliver quality content?

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Wealth of interesting, engaging material that’s ready to share on social media or in newsletters. Watch Webinar. How can you develop & deliver quality content?

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Wealth of interesting, engaging material that’s ready to share on social media or in newsletters. Watch Webinar. How can you develop & deliver quality content?

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Wealth of interesting, engaging material that’s ready to share on social media or in newsletters. Watch Webinar. How can you develop & deliver quality content?

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Wealth of interesting, engaging material that’s ready to share on social media or in newsletters. Watch Webinar. How can you develop & deliver quality content?

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Wealth of interesting, engaging material that’s ready to share on social media or in newsletters. Watch Webinar. How can you develop & deliver quality content?

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Wealth of interesting, engaging material that’s ready to share on social media or in newsletters. Watch Webinar. How can you develop & deliver quality content?

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Wealth of interesting, engaging material that’s ready to share on social media or in newsletters. Watch Webinar. How can you develop & deliver quality content?

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Wealth of interesting, engaging material that’s ready to share on social media or in newsletters. Watch Webinar. How can you develop & deliver quality content?

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Wealth of interesting, engaging material that’s ready to share on social media or in newsletters. Watch Webinar. How can you develop & deliver quality content?

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Wealth of interesting, engaging material that’s ready to share on social media or in newsletters. Watch Webinar. How can you develop & deliver quality content?

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Wealth of interesting, engaging material that’s ready to share on social media or in newsletters. Watch Webinar. How can you develop & deliver quality content?

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Wealth of interesting, engaging material that’s ready to share on social media or in newsletters. Watch Webinar. How can you develop & deliver quality content?

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Wealth of interesting, engaging material that’s ready to share on social media or in newsletters. Watch Webinar. How can you develop & deliver quality content?

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Wealth of interesting, engaging material that’s ready to share on social media or in newsletters. Watch Webinar. How can you develop & deliver quality content?

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40