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Include video content in your buyers’ journey

Biznology

In June 2014, Aberdeen Research published a study called “Analyzing the ROI of Video Marketing.” Including video content into your buyers’ journey will build business value at every stage of the buying cycle. Customer case study videos that showcase the problem, solution, and benefit– just like you do on paper.

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How to enhance information absorption for your white paper?

Ambal's Amusings

Today, the white paper is an online document-oriented medium, with the vast majority being published using the Adobe® PDF format. For customers that use online social media and smart phones, interactive video white papers allow individuals to assimilate information in a way that best fits their fast-paced lifestyles.

Paper 100
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ClickInsights: What is the ideal length of a white paper?

Ambal's Amusings

White Paper FAQ Brief answers to 20 fundamental questions on white papers. Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the buying cycle by engaging prospects and customers. Get Customers. Recommended Resources from Experts on white papers. Jonathan Kranz.

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7 Places You Need to Publish Content on Your Website (Beyond Your Blog)

Hubspot

Blogging is a natural way to get more indexed pages on your website, create content around keywords you want to rank for in search, and convert site visitors into customers. In short, yes, there are plenty of other ways to house content on your website (and if you're a HubSpot customer, making an addition to your navigation is simple)!

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Content SEO

Online Marketing Institute

When assessing B2B client resources for optimization, most marketers focus on web pages and increasingly, digital assets and social media content. Here are a few of the most important questions to ask (and get answers to:) How many web pages are published on the corporate domain name? How many off site? How many off site? Sub domain?

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How is B2B Marketing Different From B2C Marketing?

KoMarketing Associates

A study by Deloitte published by the Wall Street Journa l shows that B2C companies spend more on social media than B2C, but B2B spends more money on marketing training and analytics, possibly due to the fact that B2B industries are often more intricate and require more professional training and product support. Target Audience.

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11 Things to Do Every Month to Boost Your Conversion Rates

Content Marketing Institute

Understanding customersbuying cycles can also help you improve conversion rates. For instance, if you publish blog posts every Monday, Wednesday, and Friday, does one day elicit more conversions than the others? Other trust-related content tactics include: Customer testimonials. Your resources page?