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How to Use Content Curation to Improve Sales Enablement

Scoop.it

When marketing and sales work together in close alignment, they can help companies close 38% more deals. Sales enablement connects marketing and sales by the key roles each plays in educating prospects, closing deals and contributing to growth. Marketing teams provide sales organizations with tools and curated information.

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Seismic and Microsoft: Designed to deliver exceptional digital experiences

Seismic

As sellers prepare to win new business in a digital-first world, they need solutions designed for modern buying experiences. Microsoft and Seismic are helping sales teams achieve success by unifying the power of relationship management, social engagement, and personalized buyer experiences. Build meaningful connections with LiveSocial.

Design 52
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The 8 content marketing trends software marketers need to know for 2019

Tomorrow People

It’s the art of developing and distributing curated, relevant, and valuable content that attracts companies and wholesale buyers. You can really understand their pain points, where they are in the buying cycle, and how to solve their problems. Storytelling is crucial to content marketing.

Trends 166
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Content and Social Media Marketing Predictions for 2011

Avitage

Two strategic insights I found especially helpful: Must have a real-time mindset (David Meerman Scott) The “consumerization” of B2B marketing (Tom Pisello) This summary of especially salient points looks like a pretty good content checklist: Content will get shorter (Doug Kessler) Relevance will become the new standard (Sandra Zoratti) Must become (..)

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. Storytelling through content marketing, blogs, social media & more. Cambridge, MA – [link].

Twitter 100
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Want to Take Your Brand’s Offline Model to the Web? Just Be Awesome.

Content Standard

This means different things for different companies, but it’s typically a mix of effective brand strategy, customer service, storytelling, and content creation. I’ve spoken to the warm, scrappy, and engaging sales representatives. What are you really selling? In these moments, Jack Spade proved its awesomeness.

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8 Content Marketing Services That Are In Demand for B2B Brands

Top Rank Marketing

Why B2B companies need content marketing services B2B buying cycles are long and involve a whole host of stakeholders. Content creation and curation : Not every thought leader or influencer is an author, so partnering with a marketing service that has expertise in this arena can help your brand elevate the voice of the individual.