Martech

MARCH 16, 2022

Review platform TrustRadius today unveiled an intent data integration with LinkedIn Matched Audiences , part of LinkedIn Marketing Solutions. This is then used to automatically target in-market buyers who are in late stages of the buying cycle. Get the daily newsletter digital marketers rely on.

Intent Data 98

Intent Data Intent Linkedin Buying Cycle 98

PureB2B

MAY 30, 2022

73% of B2B marketers say that webinars are their best way to generate qualified leads , and 85% of B2B marketers say that their most important content marketing goal is lead generation. If the content you create is good enough, your ideal customers will be knocking on your door to get access to it.

B2B Sales 62

B2B Sales Webinar Metrics High Quality Lead Marketing & Strategy 62

Inbox Insight

JUNE 16, 2023

Strong sales-marketing alignment is therefore paramount. Marketing teams need to produce engaging, relevant content that complements each stage of the sales cycle ready to intercept in-market buyers and provide sales with the ABM-specific tools they need to secure ideal accounts.

Account Based Marketing 92

Account Based Marketing Ideal Customer Profiles ABM Lead Ranking 92

PureB2B

JUNE 9, 2022

To get a better idea of who these people are, there are a variety of tools and platforms that can help you gather data on your prospects and determines which among them have the highest chance of becoming in-market buyers. Here’s how: Develop a More Deliberate Content Strategy. Implement More Effective Email Segmentation.

Demographics 62

Demographics Personalization Campaigns Funnel Advertising 62

Marketing Interactions

JULY 31, 2022

Because buying is a 2 nd job, they also jump in and out of buying activities making it tougher to pin down just where they are in their buying process—or even if they are actively in-market buyers. Buying committees are growing again adding more dynamics and a lack of visibility to where they are in the process.

B2B 75

B2B Buyer's Journey Gartner B2B Sales 75

NetLine

NOVEMBER 30, 2023

But with the volume of content online continuing to increase, how exactly should B2B marketers highlight the right content for sales teams to use at the right time? A B2B sales astronaut celebrates as they’ve closed a deal, all thanks to the intent-led content provided by marketing. Look no further!

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

Inbox Insight

JUNE 30, 2023

Another crucial Account-Based Marketing tactic here is content syndication. Owned content is republished onto other sites, enhancing the reach of your content marketing efforts within your target market while allowing new audiences to be reached.

Account Based Marketing 97

Account Based Marketing Demand Generation Paid Content ABM 97