Buyer Personas Contacts Data Hygiene Statistics 
Zoominfo
MAY 8, 2018
Today, we explain the importance of a data-driven branding strategy and why contact data hygiene is the key to branding success. What is a data-driven branding strategy? To complicate matters further, most companies don’t even realize they’re relying on outdated, incomplete, or inaccurate data to do their work.
Zoominfo
DECEMBER 3, 2018
Unfortunately, low-quality data is a real problem for many companies—simply because B2B data decays so rapidly. Consider these statistics ( source ): 40% of email users change their email address at least once every two years. So, what does list churn have to do with B2B marketing data? The Old Solution: A B2B Data Audit.
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Zoominfo
FEBRUARY 12, 2019
Consider these statistics ( source ): 46% of marketers with mature lead management processes have sales teams that follow up on more than 75% of marketing-generated leads. 25% of marketers who adopt mature lead management processes report that sales teams contact prospects within one day. Create buyer personas.
Zoominfo
FEBRUARY 12, 2019
Consider these statistics ( source ): 46% of marketers with mature lead management processes have sales teams that follow up on more than 75% of marketing-generated leads. 25% of marketers who adopt mature lead management processes report that sales teams contact prospects within one day. Create buyer personas.
Zoominfo
JULY 5, 2018
Consider these statistics: 48% of people cite a website’s design as the number one factor in deciding the credibility of a business ( source ). Data Hygiene and The Future of Recruiting. As a result, contact and candidate data have become an increasingly hot commodity. How to Build Better Candidate Personas.
DealSignal
FEBRUARY 18, 2024
For example, B2B contact discovery tools can build decision-maker lists within your target accounts for you. Or, B2B lead enrichment tools with advanced filtering capabilities can go beyond basics like job titles so you can determine whether a prospect is actually a likely buyer.
Zoominfo
APRIL 15, 2018
Being data-driven– rather than simply having data– means not just collecting data, but analyzing it and putting your insights into action. Even companies who have access to data struggle to use it effectively. 56% of sales executives express dissatisfaction with their ability to deliver valuable, data-driven insights.
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