Zoominfo

FEBRUARY 12, 2019

Consider these statistics ( source ): 46% of marketers with mature lead management processes have sales teams that follow up on more than 75% of marketing-generated leads. Create buyer personas. For this reason, buyer personas are essential to your lead management strategy. Personalize your lead capture process.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Zoominfo

FEBRUARY 12, 2019

Consider these statistics ( source ): 46% of marketers with mature lead management processes have sales teams that follow up on more than 75% of marketing-generated leads. Create buyer personas. For this reason, buyer personas are essential to your lead management strategy. Personalize your lead capture process.

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

DealSignal

FEBRUARY 18, 2024

Sales prospecting tools are important in identifying potential buyers (prospects) and then building a business relationship with them. When the sales prospecting process or approach is riddled with weak spots, no amount of outreach will lead to the amount of booked meetings or conversions that you need.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

DealSignal

JULY 27, 2023

Sales prospecting tools are important in identifying potential buyers (prospects) and then building a business relationship with them. When the sales prospecting process or approach is riddled with weak spots, no amount of outreach will lead to the amount of booked meetings or conversions that you need.

Top of Funnel 52

Top of Funnel Generation Account Based Marketing Sales Qualified Leads 52

Zoominfo

APRIL 15, 2018

Being data-driven– rather than simply having data– means not just collecting data, but analyzing it and putting your insights into action. Even companies who have access to data struggle to use it effectively. 56% of sales executives express dissatisfaction with their ability to deliver valuable, data-driven insights.

Marketing & Strategy 170

Marketing & Strategy Marketing Automation Services Lead Scoring Lead Ranking 170

Zoominfo

JANUARY 23, 2019

Just as you need to understand your product and the role it plays in the market, you also need to understand your buyers and the factors that drive them to make purchases. We often discuss the value of tools like buyer personas and ideal customer profiles as vehicles through which sales professionals can better understand their buyers.

Ad Building 100

Ad Building Peer-to-peer Ideal Customer Profiles Work Management 100

Zoominfo

JULY 10, 2018

The reason for this is simple: When executed effectively, data-driven marketing programs can have a significant impact on your organization’s most vital objectives. Consider the following statistics: 78% of organizations say data-driven marketing increases lead conversion and customer acquisition ( source ). Keep reading!

Work Management 153

Work Management Marketing Management Planning Buyer Personas 153