Zoominfo

MARCH 8, 2022

Buyer personas don’t hold up The key to generating product interest and brand awareness is sending relevant messages to the right audience at the right time. Your buyer personas play a significant role in directing appropriate content to the right buyers.

Cost 130

Cost High Quality Lead CAN-SPAM Buyer Personas 130

DealSignal

APRIL 27, 2023

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. ABM intent data is about ABM marrying Ideal Customer Profiles, Buyer Personas, high-quality contact information, and intent data into a strategic go-to-market strategy for B2B firms.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Intent 52

Only B2B

NOVEMBER 20, 2023

In fact, 63% of marketers report spending more on data-driven marketing and advertising last year, and 53% said that a demand to deliver more relevant communications/be more customer-centric is among the most important factors driving their investment in data-driven marketing. Also, personalized communication becomes super easy!

Sales Qualified Leads 62

Sales Qualified Leads Paid Search Agency Data Hygiene Buyer Personas 62

Zoominfo

FEBRUARY 5, 2019

The February edition features content about recruiting nightmares, inadequate buyer personas, key considerations for technology buying, and so much more. 5 Reasons Your Buyer Personas Aren’t Good Enough. Bad buyer personas. That’s why I’m sharing five easy ways to improve your buyer personas.

Buyer Personas 150

Buyer Personas Zoominfo B2B Work Management 150

Zoominfo

FEBRUARY 12, 2019

Create buyer personas. Think about it— if you don’t understand your best buyers, how can you accurately qualify them, nurture them, or route them to sales at precisely the right moment? For this reason, buyer personas are essential to your lead management strategy. But if you’re not, here’s a quick rundown.

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

Zoominfo

JULY 9, 2020

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? What is data hygiene and why is it important?

Data Hygiene 244

Data Hygiene Opinions Zoominfo Practices 244

DealSignal

MAY 6, 2019

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. ABM marries Ideal Customer Profiles, Buyer Personas, high-quality contact information, and intent data into a strategic go-to-market strategy for B2B firms. high yield, low churn) by key attributes.

Ideal Customer Profiles 94

Ideal Customer Profiles Account Based Marketing ABM Intent 94

Zoominfo

MARCH 3, 2021

Research is essential in this stage — you want to know who’s fit to be a buyer, and you want to tell them exactly what they want to hear. Use your defined buyer personas and ideal customer profiles (ICPs). Practice data hygiene in all data systems. So let’s begin our list of tips!:

Sales Cycle 100

Sales Cycle Ideal Customer Profiles Tips Lead Scoring 100

Zoominfo

JUNE 26, 2018

In modern business, data is a hot commodity. Everywhere we look there’s talk of data-driven sales, data-driven marketing, predictive learning, data hygiene , and so on. Data is a critical component of business success—no matter the industry, the size of the business, or how the business operates.

Opinions 147

Opinions Zoominfo B2B Thought Leadership Business 147

Zoominfo

JULY 5, 2018

Data Hygiene and The Future of Recruiting. Think about it: The competitive nature of recruiting means the company that reaches a candidate first is most likely to secure an interview with him or her—and, you can’t do that without the right data. 4 Ways Your Buyer Personas Can Improve Your Keyword Strategy.

Data Hygiene 113

Data Hygiene B2B Zoominfo Storytelling 113

Zoominfo

JULY 29, 2019

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? None of it would be possible without data. Click to tweet.

Data Hygiene 216

Data Hygiene Zoominfo Practices Marketing AI 216

DealSignal

MAY 6, 2019

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. ABM marries Ideal Customer Profiles, Buyer Personas, high-quality contact information, and intent data into a strategic go-to-market strategy for B2B firms. high yield, low churn) by key attributes.

Ideal Customer Profiles 40

Ideal Customer Profiles Account Based Marketing ABM Intent 40

DealSignal

FEBRUARY 18, 2024

Lean on automation for tasks like lead scoring, lead list building, lead enrichment, web scraping, and CRM data hygiene. Create buyer personas for key decision-makers: Identify the key decision-makers within each target account. These are all time-consuming tasks that can easily be taken off your plate.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

Scoop.it

DECEMBER 28, 2021

Craft Your Buyer Persona. Before you begin any other step, you first need to define your buyer persona. Also called an avatar, your buyer persona lists important traits that each qualified prospect should have, such as: Age Income Role / Title Industry Pain Points. Maintain Your Database.

Sales Management 52

Sales Management Lead Management Lead Scoring Lead Ranking 52

DealSignal

JULY 27, 2023

Lean on automation for tasks like lead scoring, lead list building, lead enrichment, web scraping, and CRM data hygiene. Create buyer personas for key decision-makers: Identify the key decision-makers within each target account. These are all time-consuming tasks that can easily be taken off your plate.

Top of Funnel 52

Top of Funnel Generation Account Based Marketing Sales Qualified Leads 52

SalesIntel

MAY 17, 2021

Not everyone at your target account is going to be a buyer persona. Data Hygiene Is the Key. Given that data decays every 12-14 months, you must preserve data hygiene to maximize the effectiveness of your email campaign efforts. Monitor Your Analytics: No email list is 100% accurate.

Deliverability 52

Deliverability Data Hygiene CAN-SPAM Lead Scoring 52

DealSignal

MAY 15, 2023

Data hygiene and accuracy: Email validation software helps maintain clean and accurate data by removing duplicate, fake, or improperly formatted email addresses. This improves the overall quality of your email list and ensures that your data remains up to date. of the emails to determine if they were valid or not.

Work Management 98

Work Management Marketing Management Validation Software 98

Zoominfo

APRIL 15, 2018

Fortune 1000 enterprises lose more money in operational inefficiency due to data quality issues than they spend on data warehouse and customer relationship management (CRM) initiatives ( source ). Bad data in customer communications can negatively impact total revenue by as much as 25% ( source ).

Marketing & Strategy 170

Marketing & Strategy Marketing Automation Services Lead Scoring Lead Ranking 170

Content4Demand

MAY 21, 2020

By leveraging what Folloze calls a “full-funnel personalization strategy,” Manly suggested creating microsites that are segmented by account, buyer persona and user experience. Marketers can take account data or visitor data to create a personalized experience for a one-to-few or one-to-many approach.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Zoominfo

JANUARY 23, 2019

Just as you need to understand your product and the role it plays in the market, you also need to understand your buyers and the factors that drive them to make purchases. We often discuss the value of tools like buyer personas and ideal customer profiles as vehicles through which sales professionals can better understand their buyers.

Ad Building 100

Ad Building Peer-to-peer Ideal Customer Profiles Work Management 100

DealSignal

MARCH 17, 2023

DealSignal provides access to an unbelievable 1B+ global companies and contacts with over 100 data points. Our platform was built from the ground up on proprietary data verification processes, regular data hygiene and cleansing, and AI-powered matching algorithms that ensure the highest levels of data and accuracy.

Zoominfo 52

Zoominfo Comparison Marketing Automation Services Ideal Customer Profiles 52

Zoominfo

JULY 10, 2018

As SiriusDecisions put it, “Organizations must shift their focus from one-time data cleansing to ongoing data maintenance to turn the tide.”. Thankfully, recent technological advancements have made it easier than ever to prioritize ongoing data hygiene and automate this process. These are your buyer personas.

Work Management 153

Work Management Marketing Management Planning Buyer Personas 153

Zoominfo

NOVEMBER 28, 2018

Progressive persona profiling. Here at ZoomInfo we talk a lot about buyer personas —what they are, why you need them, and how to create them. But, what we have failed to acknowledge is that, although useful, the standard buyer persona is static—unlike real human beings.

Buyer Personas 100

Buyer Personas Business B2B Zoominfo 100

Zoominfo

OCTOBER 29, 2019

Technology, therefore, plays a crucial role in turning static data into actionable business intelligence. . The right technology can automate data hygiene , identify contacts and companies most likely to buy, analyze your current customers to pin down an accurate set of buyer personas, and so much more.

List Brokers 178

List Brokers Zoominfo Ad brokers Business 178

Zoominfo

JULY 30, 2019

Above all else, this branding mistake is the result of poor data hygiene. Without access to clean and accurate customer data, you’ll lack the insights you need to develop a comprehensive understanding of your target audience. From there, you can create buyer personas that fully represent your ideal buyers.

Paid Search Agency 193

Paid Search Agency Companies Brand Identity Branding 193

DealSignal

MARCH 22, 2023

This is another area where you miss utilizing your CRM data to the fullest. Data hygiene isn’t the most thrilling task—which is where technology can come in to save the day. B2B data platforms that offer a CRM Data Health capability can help ensure that your CRM data is clean and up-to-date.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Cost per Acquisition 52

Zoominfo

NOVEMBER 8, 2018

Learn more about B2B branding in the following blog posts: Contact Data Hygiene and the Future of Branding. Work with other members of your company to compile the necessary data to construct buyer personas— or semi-fictional profiles made up of real characteristics and traits used to represent different segments of your customer base.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Buyer Personas Zoominfo 100

Zoominfo

JANUARY 23, 2019

Just as you need to understand your product and the role it plays in the market, you also need to understand your buyers and the factors that drive them to make purchases. We often discuss the value of tools like buyer personas and ideal customer profiles as vehicles through which sales professionals can better understand their buyers.

Ad Building 182

Ad Building Peer-to-peer Ideal Customer Profiles Work Management 182

DealSignal

JUNE 3, 2021

This is another area where you miss utilizing your CRM data to the fullest. Data hygiene isn’t the most thrilling task—which is where technology can come in to save the day. B2B data platforms that offer a CRM Data Health capability can help ensure that your CRM data is clean and up-to-date.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

Leadspace

SEPTEMBER 11, 2019

Let’s dive into a few of the top use cases for your marketing data. Also known as a buyer persona or customer avatar, a customer profile is a description of your ideal customer. One thing that is extremely important to remember about data is that it can get very messy. There is a ton of data out there.

Webinar Metrics 48

Webinar Metrics Lead Ranking Marketing Management Lead Scoring 48

SnapApp

OCTOBER 3, 2017

Clean up processes, clean up the CRM, fix data hygiene issues, fix segmentation and build simple stupid personas that can be modeled and measured inside of the CRM. Create and actually utilize buyer personas! MaconRaine | Managing Director. . . Mandy McEwen. Mod Girl Marketing | Founder & CEO. . .

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97

Zoominfo

NOVEMBER 28, 2018

Progressive persona profiling. Here at ZoomInfo we talk a lot about buyer personas —what they are, why you need them, and how to create them. But, what we have failed to acknowledge is that, although useful, the standard buyer persona is static—unlike real human beings.

Zoominfo 145

Zoominfo Buyer Personas Business B2B 145

B2B Marketing Zone Posts

AUGUST 3, 2010

Dig Deep with B2B Buyer Personas - The Content Factor , July 6, 2010 Every B2B marketer I talk to is on board with the concept of user personas to guide their web content strategy. Do you have a buyer persona? Data Hygiene (4). But that’s content for another blog post. Other Active Topics.

Ning 40

Ning Paid Content Facebook Sales Management 40

Heinz Marketing

APRIL 30, 2018

But just to go and conduct at bunch of buyer interviews and do buyer personas, maybe even have a discussion on what your ideal customer profile is, is not going to really help to operationalize this. Raviv: Yes, I mean there is tons of information out there on data management and data cleansing and data hygiene and what not.

Sales Management 52

Sales Management Lead Ranking Top of Funnel Ideal Customer Profiles 52