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18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity

Failing Distribution Strategies Smother Great Content by MediaPost. Noting that “The old adage — build it and they will come — doesn’t work for content marketing,” Laurie Sullivan reports on Forrester Research guidance on building a content distribution strategy to overcome the glut on content online.

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How to Answer 25 FAQs on Content Marketing

Content Marketing Institute

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? And, when we had a few unanswered questions, we curated responses from expert sources.

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The Organic Inbound Marketing Playbook for B2B

OutboundView

If your understanding of your target audience or ideal client profile needs work, then use these two powerful, simple tactics to master and understand your ICP: Make a list of your existing client base, enrich their data, and map their buyer journey. Interview your best clients about their experience with your product or service intimately.

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Developing a Content Strategy: 25 Questions to Ask Your Team First

ClearVoice

What are the demographics of my buyer personas? Marketo has a great cheat sheet to help you create your buyer personas. What are the psychographics for my buyer personas? Psychographics are the attitudes, aspirations and other “psychological” information about your target audience.

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The Critical Role of Content Marketing in Tech and SaaS Industries

ClearVoice

It’s your foundation for crafting and distributing content designed to captivate and convert. At its core, content marketing is about engaging your audience through valuable content that emotionally resonates. And in Tech and SaaS, it’s also about bridging the gap between complex technologies and potential users.

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Building Brand Into Every Step of the Content Development Process

Scoop.it

To bring your brand into your content, you need to consider brand at every stage in the content development process—from content strategy, to content ideation, to content structure, to content creation, to content distribution. What others are writing about. For more educational content, think about your brand promise.

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Leveraging Content Marketing in the Finance Sector: A Strategic Guide

ClearVoice

So, financial companies need to curate innovative strategies to stand out in the digital landscape. But in this day and age, it’s all about the customer. Here are some of the other stats from that study: 86% of buyers are willing to pay more for a great customer experience. It’s no longer about pitching a product incessantly.