Remove Buyer Personas Remove Curation Remove Distribution Remove Storytelling
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18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity

Failing Distribution Strategies Smother Great Content by MediaPost. Noting that “The old adage — build it and they will come — doesn’t work for content marketing,” Laurie Sullivan reports on Forrester Research guidance on building a content distribution strategy to overcome the glut on content online.

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How to Answer 25 FAQs on Content Marketing

Content Marketing Institute

And, when we had a few unanswered questions, we curated responses from expert sources. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

FAQ 95
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The Organic Inbound Marketing Playbook for B2B

OutboundView

Buyer Research. Who’s your buyer? We think about buyer personas in two main categories: Decision Makers and Doers. Buyer personas are the first step in the sales and marketing process. These personas clearly establish who the targets are for your team. What is thought leadership you ask?

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Developing a Content Strategy: 25 Questions to Ask Your Team First

ClearVoice

What are the demographics of my buyer personas? Marketo has a great cheat sheet to help you create your buyer personas. What are the psychographics for my buyer personas? If your personas love video content and spend a lot of time on YouTube, you need to create video content.

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The Critical Role of Content Marketing in Tech and SaaS Industries

ClearVoice

It’s your foundation for crafting and distributing content designed to captivate and convert. You’ll also need to promote and distribute content so that it reaches your intended audience. Each group can then be a template for a different buyer persona that helps you hone in on whom you’re targeting.

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Building Brand Into Every Step of the Content Development Process

Scoop.it

To bring your brand into your content, you need to consider brand at every stage in the content development process—from content strategy, to content ideation, to content structure, to content creation, to content distribution. If your brand is a storyteller, visual video content might suit it better. Distribution and Curation.

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Leveraging Content Marketing in the Finance Sector: A Strategic Guide

ClearVoice

So, financial companies need to curate innovative strategies to stand out in the digital landscape. Here are some of the other stats from that study: 86% of buyers are willing to pay more for a great customer experience. 49% of buyers have made impulse purchases after receiving a more personalized customer experience.