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5 Marketing Plan Examples to Help You Write Your Own

Hubspot

Fortunately, we’ve curated the best content marketing plans to help you write a concrete marketing plan that’s rooted in data and produces real results. Created buyer personas to determine which channels his audience would prefer to consume his content on. Target Customers. You don’t even know where to start. Your Offers.

Planning 101
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How to Find a Writer Who Won’t Kill Your Content

Content Marketing Institute

Platforms like Contently , Skyword , and NewsCred curate their pool of writers and sometimes provide an editor who ensures top quality. You’re the one who should have an iron grip on your company’s ideal buyer persona and should feed the writer, not the other way around. But certainly not for your customer. It is work.

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What Is a Blog, & Why Should You Create One

Hubspot

For instance, HubSpot blogs about various topics concerning marketing, sales, and service because HubSpot sells products related to those three subjects -- so, more than likely, the type of readers HubSpot's blog attracts are going to be similar to HubSpot's core buyer persona.

Wiki 101
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Inbound 101: Your One-Stop Shop for a Comprehensive Marketing Curriculum

Hubspot

Or do you have an idea, but you''ve never really documented it in black and white? Start now with this customizable template for buyer personas. Stop blindly writing content for your customers. We want to make it easy for you to serve the right content to your customers. Don''t know who your target audience is yet?

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How to develop a content marketing plan

Sprout Social

How are you going to get it all out there in front of prospects and customers? According to one recent study , only 40% of B2B marketers have a documented content marketing strategy. A content marketing plan is a documented strategy that details the who, what, when, where, why and how of your content. But you’re not alone.

Planning 111
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Developing a Content Strategy: 25 Questions to Ask Your Team First

ClearVoice

Content created for the sake of content or to meet some self-imposed publishing schedule isn’t enough. And let’s not forget the customer — content has to meet the needs of the customer at each phase of the buyer’s journey. You know your target customers based on your gut or your everyday encounters with buyers, right?

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How to ABM Like a Boss (Part 5): Personalize Your Content

Engagio

59% of customers say that personalization influences their buying decisions ( Infosys ). Before we go on, there’s one distinction that we must make: Customization is not the same as personalization. Using tokens in your marketing automation system (for example, “Hi [first-name]) helps deliver a customized message.