Buyer Personas Buyer's Journey Direct Marketing Profiling 
Tony Zambito
SEPTEMBER 6, 2016
In the 15 years since originating the concept of buyer personas in 2001, there has been one issue that continues to plague fully understanding exactly where, how, and why buyer personas can be beneficial. This is where buyer profiling can be helpful. Buyer Profiling.
Tony Zambito
DECEMBER 8, 2015
We are seeing continued growth in the adoption of buyer personas as a means for understanding buyers and customers. At the same time, the growth is fraught with the perils of buyer personas being misunderstood, mislabeled, and serving as a cover for basic buyer profiling. May I get your help?
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Tony Zambito
OCTOBER 26, 2015
From a research point of view, not much has changed or moved beyond buyer profiling in the last couple of decades. Even more so, buyer profiling is still confined within the context of win/loss despite changes in terminology. This is classic win/loss interviewing technique as opposed to qualitative buyer research.
Tony Zambito
JANUARY 3, 2016
In 2016, we will mark the fifteenth year since buyer personas were first introduced. The journey, however, continues towards professionals and organizations gaining a true understanding of what buyer persona development entails. by Scott Lewis.
Tony Zambito
NOVEMBER 1, 2015
In this same survey mentioned above, it was found 50% or more of marketers surveyed have not engaged in researching and creating buyer personas for their marketing efforts. One of the key premises of user personas and buyer personas, since their origins, are they can foster a common view of customers within organizations.
Tony Zambito
OCTOBER 4, 2015
The problem faced by marketers is there continues to be a lack of understanding about why buyers truly make choices and decisions. Marketing and sales still rely on market segmentation and buyer profiling as it has for the last twenty-five plus years. Goal-Directed Marketing™ Connects On A Personal Level.
Tony Zambito
OCTOBER 18, 2015
It is where we first saw the distinctions given to the economic buyer, the technical buyer, and the user buyer. These combined perspective resulted in an emphasis on profiling the individual buyer. At the same time, we also saw the prominence of product management and product marketing rise in 1980’s and 1990’s.
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