Tony Zambito

SEPTEMBER 22, 2010

Many executives, in particular those of B2B and service oriented organizations, are faced with the challenge of having to rethink how to succeed in today’s digital age.    Viewing what each function is capable of in isolation and missing the harmonizing around the buyer experience.  Buyer Personas.

Top of Funnel 100

Top of Funnel Buyer Personas Marketing Automation Services Buyer's Journey 100

ANNUITAS

MARCH 19, 2013

Yes, a lot has been written lately on the use of buyer personas, or how content marketing “starts with the buyer, or the importance of mapping the buyer journey. Yet, according to Forrester , only 14% of marketers align compelling content with buyers’ journeys. What does the buyer look like?

Buyer Personas 100

Buyer Personas Buying Cycle Forrester Buyer's Journey 100

Tony Zambito

DECEMBER 2, 2011

Buyer Trend: Buyers are seeking to further their intelligence, not read more content. A growing need for existing customers and prospective buyers today is that of furthering their intelligence on how to tackle problems, meet challenges, and accomplish goals.    What is happening when buyers find you? . 

Trends 100

Trends Buyer Personas Lead Ranking Content 100

Tony Zambito

JANUARY 2, 2011

One of the clearest mandates being heard from B2B buyers today is the desire for buying experiences that offer more than just a product or service sale.    Here are four steps B2B organizations can take to initiate a framework for reinventing the buyer experience: Gain external buyer insight through qualitative interviews.

Buyer Personas 100

Buyer Personas B2B Buyer's Journey B2B Sales 100

Integrated B2B

FEBRUARY 25, 2020

And if your marketing department has been focused on content for basic demand generation, then your marketers have probably experienced that same thing. This ensures that end-users are taken on a well-designed journey that ends with customer-driven engagement with your sales team. Not just a hub for content.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Marketing & Strategy 52

Everything Technology Marketing

MAY 24, 2010

Power Shift Knowledge is power, and the balance of power is clearly shifting from vendors to the customer. B2B buyers are more sophisticated than ever. Now imagine the information customers are finding is yours. Here are the seven steps to B2B marketing success in this new era: 1 - Segmentation & Profiling Sound familiar?

Work Management 100

Work Management Marketing Management Marketing Budget B2B Marketing 100

Heinz Marketing

JANUARY 15, 2018

Jen Spencer is Vice President, Sales & Marketing for SmartBug Media, a leading intelligent inbound marketing agency that assists businesses in generating leads; increasing awareness; and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, and PR.

Top of Funnel 56

Top of Funnel Ideal Customer Profiles Work Management Demand Generation Agencies 56

Smashmouth Marketing

JANUARY 19, 2023

Today, businesses need a bigger audience to build brand reputation and reach new customers. At Green Leads, we offer targeted content syndication as part of a broader, systematic lead-generation effort based on the buyer journey. Our process is first to clearly define your Ideal customer profile and target personas.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles Cost per Lead CPL 130

Tony Zambito

MAY 20, 2012

This June marks ten years since the first buyer persona development methodology was pioneered and launched by the firm Goal Centric now called Buyerology. Over the past ten years it has been quite a journey. The adoption of research-based modeling of buyers that leads to buyer personas has been mixed.

Buyer Personas 100

Buyer Personas Lead Ranking Demand Generation Agencies Ideal Customer Profiles 100

Madison Logic

FEBRUARY 28, 2024

ABM vs. Demand Gen: What’s the Difference? Conventional demand generation focuses on a wide-reaching approach—as long as marketing generates leads and fills the pipeline, they’re doing their job. A 1:1 ABM strategy may lead to enough attention on an account that they expand their services with you.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Top of Funnel 52

SnapApp

OCTOBER 18, 2018

Following up, nurturing, guiding, persuading, and selling customers on a product is a challenge. In fact, according to BrightTALK , 80% of marketers report that their demand generation efforts are only slightly or somewhat effective. Let’s dive into the most common lead generation pitfalls and how to fix them.

Demand Generation Agencies 75

Demand Generation Agencies Demand Generation Top of Funnel Demand 75

Inbox Insight

JANUARY 28, 2020

Instead, marketing leaders want quality over quantity, and favor holistic methods for winning over their customers. By analyzing the specific needs and attributes of existing clients, marketing teams can tailor their approach and deliver personalized campaigns to effectively boost upselling and cross-selling. Encourages collaboration.

Account Based Marketing 103

Account Based Marketing Demand Generation Ideal Customer Profiles Allocation 103

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

SnapApp

AUGUST 1, 2017

So what does the movie Back to the Future have to do with demand generation? . Demand generation strategies and teen dramas both want the same thing; to help you to stand out from the crowd and be noticed for who you are and the value you provide. . Savvy marketers use demand gen to skip the growing pains. .

Demand Generation Agencies 74

Demand Generation Agencies Demand Generation Top of Funnel Lead Ranking 74

PureB2B

MAY 10, 2017

All marketing efforts are geared towards one goal—to delight consumers and customers throughout all stages of the buyer’s journey. When audiences are delighted, they become effective brand promoters who can help spread the word about how awesome your products and services are.

Paid Content 78

Paid Content Demand Demand Generation Agencies Top of Funnel 78

PureB2B

MAY 10, 2017

All marketing efforts are geared towards one goal—to delight consumers and customers throughout all stages of the buyer’s journey. When audiences are delighted, they become effective brand promoters who can help spread the word about how awesome your products and services are.

Paid Content 62

Paid Content Demand Buyer Personas Demand Generation Agencies 62

Single Grain

JULY 8, 2021

On the face of it, lead generation is not a complex concept. This marketing tactic is simply a way to find and connect with the right people at the right time to grow your customer pool. But conventional lead-generation tactics can be quite time-consuming and, at times, impractical. What Is a Demand Generation Strategy?

High Quality Lead 145

High Quality Lead Demand Generation Agencies Demand Generation Sales Qualified Leads 145

Inbox Insight

NOVEMBER 23, 2022

Lead generation isn’t just about generating leads; it’s about generating quality leads – an essential activity for B2B marketing and sales teams. It’s the process of identifying the ideal customers for your product or service, then attracting them to make a purchase.

Lead Ranking 98

Lead Ranking Lead Generation Sales Qualified Leads Ideal Customer Profiles 98

Inbox Insight

JANUARY 6, 2021

An astonishing 91% of B2B marketers are leveraging content marketing to achieve their demand generation initiatives. Improve Customer Retention (59%). Generate Leads (51%). Support Long-term Customer Relationships (40%). Is the B2B content marketing strategy still relevant in today’s digital demand gen space?

Demand Generation 96

Demand Generation Webinar Metrics B2B Thought Leadership Marketing Strategy 96

SnapApp

JUNE 5, 2018

Here are 15 lead qualifications stats and takeaways that might make you rethink your lead generation approach. 57% of B2B companies identify ‘converting qualified leads into paying customers’ as a top priority. Specifically, there are 3 focus areas: WHO are your target customers – basic demographics, job title, location etc?

Lead Qualification 81

Lead Qualification Lead Ranking Sales Management Lead Scoring 81

Hubspot

SEPTEMBER 24, 2015

If we think about offline buyer/brand relationships, customer loyalty results (in part) when a brand can form a relationship with the buyer through acts of thoughtful remembrance. For example, knowing their preferences, or making product or service recommendations according to their likes and dislikes. Let’s dig in!

Buyer's Journey 28

Buyer's Journey Paid Content Personalization Trends 28

SnapApp

SEPTEMBER 8, 2017

It’s the process of starting with, and sifting through, a large number prospects, identifying which ones are viable as sales leads, and then nurturing these qualified leads into paying customers at the end of the funnel. . How consumer psychology impacts the lead generation process. Lead generation funnels are for closers.

Top of Funnel 92

Top of Funnel Sales Management Lead Ranking Sales Qualified Leads 92

The ABM Agency

JANUARY 8, 2021

At its core, content marketing is designed to attract prospective customers and engage current customers by providing valuable, useful information. If executed successfully, it can create brand awareness, drive interactions, boost sales and reach, and build loyalty among potential and current customers.

Top of Funnel 52

Top of Funnel B2B Marketing Demand Generation Marketing Strategy 52

SnapApp

JULY 24, 2015

Buyers are usually looking for educational material, customer reviews, and testimonials at this stage. Optimize your site by identifying and utilizing common keywords that are related to your customers’ pain points and your offerings. Always focus on educating potential clients with tools like interactive content.

Top of Funnel 48

Top of Funnel B2B Ideal Customer Profiles Digital Marketing Funnels 48

Inbox Insight

JANUARY 5, 2023

What is demand generation? Demand generation is a B2B marketing strategy that leverages inbound methodology to drive interest and awareness in your product or service. 4 common misconceptions of demand generation. 4 common misconceptions of demand generation. Demand gen vs lead gen.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52

Televerde

OCTOBER 8, 2019

The purpose of developing buyer personas and mapping their journeys is about relevancy—delivering the right message, to the right person, at the right time. As a marketer considering the buyer’s journey, I can’t help but notice the similarities to the steps you take when finding a spouse. Happy wife, happy life.

Buyer Personas 40

Buyer Personas Thought Leadership Marketing Proposals Customer Satisfaction 40

Heinz Marketing

SEPTEMBER 29, 2020

By Josh Baez , Client Engagement Manager at Heinz Marketing. As we continue delving into the foundations of a modern B2B demand generation engine, the next thing we need to think about is the B2B buyer’s journey. They’re likely not using long-tail keywords or for specific functions or services.

Sales Management 140

Sales Management Top of Funnel Ideal Customer Profiles B2B 140