NetLine
MARCH 6, 2024
In this post, we are going to explore how you can take advantage of this data to identify target accounts and gain a deeper understanding of your buyers’ needs. Likewise, if an executive is doing the consuming, this shows a higher likelihood of an immediate buying decision, which is why buyer-level intent data is so important.
Kapost
AUGUST 30, 2016
Creating buyer personas is not a one and done practice. In some ways, buyer personas are like a unique, fine wine that grows in-depth and flavor as it matures. Each unique customer profile needs refinement and shaping to really work their magic long-term. When was the last time you refreshed buyer personas?
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KoMarketing Associates
FEBRUARY 20, 2018
Gather Buyer Personas and Data. We recently partnered with a client that shared a wealth of buyer persona insights with us. Some of the buyer persona data shared included: Existing Buying Process. White papers – absorb knowledge about industry best practices and specific use cases. Decision Criteria.
Webbiquity
DECEMBER 4, 2018
Understanding how sales reps operate, what they need, where they are struggling, and what their goals are, can help to better equip them to build pipeline—faster. You also get to understand their abilities and properly map them to your buyers’ needs. Sales reps are in constant touch with prospects and know what they want.
Madison Logic
AUGUST 9, 2023
This solution portfolio enables Janice and her team to engage buyers at every stage of the buying journey with relevant content. ML Insights provides the T-Mobile for Business team with intent and account data that enables them to understand the different buyer personas they need to target.
KoMarketing Associates
APRIL 27, 2017
As B2B marketers, we face a myriad of challenges unique to this space: More specific buyer personas. Products or services tailored to specific buyer needs. Priority access to new content, white papers, or industry reports. Sales cycles that span multiple months, potentially even year-long in duration.
Crimson Marketing
OCTOBER 16, 2014
Delivering “the right content to the right persona at the right time” could well be the mantra of the demand generation function of business today. It’s clear that the more targeted sellers can be about providing information their potential buyers need, the easier it will be to engage and nurture those leads.
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