TrustRadius Marketing

SEPTEMBER 29, 2022

They manage data integrity and the distribution of this data through seamless technology integrations, workflow process development, and project and performance management. Among the most powerful alternatives is intent data, a behavioral data set that signals when a buyer is in the market for a specific product or service.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

TrustRadius Marketing

SEPTEMBER 29, 2022

They manage data integrity and the distribution of this data through seamless technology integrations, workflow process development, and project and performance management. Among the most powerful alternatives is intent data, a behavioral data set that signals when a buyer is in the market for a specific product or service.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Act-On

APRIL 26, 2024

For marketers across virtually all industries, but especially those working in SaaS, this cut-mode mentality has led to fewer in-market buyers. While our team here at Act-On uses generative AI tools to supplement research and ideation, Jeff has also found tremendous value by using AI in our own marketing analytics.

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

Aberdeen

FEBRUARY 15, 2019

This week’s roundup of intent data industry news and features spans market updates, using AI in B2B marketing , Google’s proposed foray into determining the intent of search-based web activity, and a sales intelligence industry report. 5 AI Approaches to B2B Marketing. Exploring Search Intent.

Intent Data 40

Intent Data Intent Search Marketing Marketing Management 40

Inbox Insight

JUNE 16, 2023

Key processes and considerations that should help evaluate your TAM: Accounts with existing relationships with your business – your sales team will have an established customer base and no doubt loyal customers within this. Strong sales-marketing alignment is therefore paramount. Do they show intent to purchase?

Account Based Marketing 92

Account Based Marketing Ideal Customer Profiles ABM Lead Ranking 92

PureB2B

FEBRUARY 23, 2022

Should the forecast show a less-than-favorable outcome, teams can easily pivot to a more optimal strategy, saving them huge amounts of time, money, and stress in the process. PureABM comes equipped with PurePredict™ , our patented intent data analytics tool that provides the most accurate buying predictions for today’s ABM marketing teams.

Account Based Marketing 62

Account Based Marketing ABM ROI Ideal Customer Profiles 62

PureB2B

FEBRUARY 23, 2022

Should the forecast show a less-than-favorable outcome, teams can easily pivot to a more optimal strategy, saving them huge amounts of time, money, and stress in the process. PureABM comes equipped with PurePredict , our patented intent data analytics tool that provides the most accurate buying predictions for today’s ABM marketing teams.

Account Based Marketing 62

Account Based Marketing ABM ROI Ideal Customer Profiles 62

PureB2B

MAY 19, 2022

Use this on top of the wealth of B2B customer data you can mine from LinkedIn to create laser-targeted buyer personas.?. Use Content Syndication to Attract In-Market Buyers. Content syndication is the process of republishing and sharing valuable content to raise brand awareness, increase demand, and win more leads.

Lead Generation 62

Lead Generation Linkedin Tactics Sales Qualified Leads 62

B2B Marketing Directions

AUGUST 27, 2017

By eliminating the waterfall stages that focused on the sources of individual leads and on the "ownership" of demand generation activities, the new waterfall implicitly recognizes that demand generation has become a team sport that involves marketing, business development, and sales throughout the whole process.

Demand 40

Demand Work Management Intent Data Features 40

6sense

NOVEMBER 3, 2015

a) Marketing teams use predictive intelligence to improve targeting across the spectrum of their initiatives and campaigns, from advertising and display to email nurture and web personalization. Since B2B buyers’ needs can change daily and weekly, sales teams are alerted when prospects’ buying stages change.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Lead Scoring Top of Funnel 48

PureB2B

JULY 7, 2022

Successful businesses leverage intent data to fuel their B2B lead generation. It gives them a real advantage over the competition—stealing away in-market buyers before other brands identify them. Here’s how to shift your campaigns to intent-driven leads. What is Intent Data? Why Use Intent Data for Lead Generation.

Intent 118

Intent Top of Funnel Intent Signal Intent Data 118

NetLine

JUNE 5, 2023

Since 1994, NetLine has processed billions of first-party data points as business leaders around the world engaged with content to make better-informed decisions. Specifically, your buyers. Through INTENTIVE, you’ll be able to turn those Unidentified Future Opportunities into known buyer-level identities.

Intent 52

Intent Intent Data Ideal Customer Profiles Intent Signal 52

SalesIntel

AUGUST 2, 2021

Marketers must identify their in-market buyers early on to be successful by starting sales conversations and getting ahead of the competition. This is where intent data comes in — to help locate prospects who are already on the path to buying. Intent Data in a Nutshell. Intent Data in a Nutshell.

Purchase Intent 98

Purchase Intent Intent Data Intent Purchase 98

NetLine

NOVEMBER 30, 2023

Intent data is an essential part of sales enablement. Naturally, marketing has a key role to play, too. But with the volume of content online continuing to increase, how exactly should B2B marketers highlight the right content for sales teams to use at the right time? Created using DALLE via ChatGPT. Download your copy!

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

Heinz Marketing

JULY 9, 2021

WordStream defines content amplification as the process of helping your content reach a significantly wider audience. Incorporate buyer intent data against a suite of content-targeting and syndication solutions. Develop an informed targeting approach that incorporates real intent from real, in-market professionals.

Paid Content 137

Paid Content Marketing Automation Services Work Management Marketing Management 137

Inbox Insight

JUNE 30, 2023

LinkedIn / Facebook ads) and Email Marketing and once they have engaged you can then re-target them. Always-on brand awareness is a necessity when it comes to the buying process as it keeps driving relevant, informative messaging to the buying committee in a subtle yet meaningful way.

Account Based Marketing 97

Account Based Marketing Demand Generation Paid Content ABM 97

Inbox Insight

NOVEMBER 30, 2021

Solutions which promote a smooth integration should therefore attract your optimal in-market buyers. Half of marketing buyers, 48% of HR buyers and over a third of IT buyers rely on 11-15 sources of information when researching a topic before making a purchase decision.

Work Management 97

Work Management Marketing Management Marketing Automation Services B2B 97

TrustRadius Marketing

OCTOBER 3, 2022

But how do you know if the companies that fit your ICP are actually in-market? Learn more about matched audiences, their targeting and retargeting capabilities, and how downstream intent data can help maximize their usefulness to find and win in-market buyers. What is a Matched Audience on LinkedIn? Company targeting.

Ideal Customer Profiles 52

Ideal Customer Profiles Linkedin Work Management Marketing Management 52

SalesIntel

APRIL 11, 2024

To avoid this, many businesses prefer to invest in sales intelligence products such as SalesIntel , which help automate the focused B2B lead creation process and increase the targeted lead database. SalesIntel can help you create focused leads by providing important insights and data-driven information about your in-market buyers.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 52

SalesIntel

APRIL 11, 2024

To avoid this, many businesses prefer to invest in sales intelligence products such as SalesIntel , which help automate the focused B2B lead creation process and increase the targeted lead database. SalesIntel can help you create focused leads by providing important insights and data-driven information about your in-market buyers.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 52

Inbox Insight

JANUARY 5, 2023

A successful demand generation strategy drives long-term engagement and considers every touchpoint in the buyer journey to effectively boost revenue and accelerate the B2B sales process. It is a highly targeted process to drive traffic and guide lead generation efforts – helping your business to : engage and attract prospects.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52

6sense

AUGUST 24, 2017

We have the technology and team to help our customers find in-market buyers and drive them through to conversion to impact the business in a lasting way. Q: Can you tell me about the market opportunity you see for 6sense? Dave : The market opportunity we have is so large that it’s almost unquantifiable.

Top of Funnel 48

Top of Funnel Marketing AI Lead Ranking Marketing Automation Services 48