What is Intent Data? The Predictive Sales Trifecta
DiscoverOrg
AUGUST 7, 2018
The average B2B buyer is 67% of the way through the buyer journey before they ever engage with a salesperson ( SiriusDecisions ). So, how do you intercept buyers in the early part of their journey? So how is Intent data different from standard web-based tracking data? Use cases for Intent data.
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