our-team Buyer Intent Buying Cycle Content Relevance 
Inbox Insight
OCTOBER 27, 2023
In this ever-evolving landscape, one powerful tool has emerged that is revolutionizing the way B2B marketers work: buyer intent data. According to our first party research conducted within our IFP community, 99% of B2B marketers have witnessed significant sales and ROI increases by harnessing the power of intent data.
Martech
JANUARY 11, 2022
“Buyer intent signals are a collection of indicators that tells me whether the account that I am targeting is relevant to my brand or relevant to one of my offerings,” said Hussam AlMukhtar, Senior Director of Strategic Marketing for B2B intelligence platform ZoomInfo, at our recent MarTech conference.
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PureB2B
MAY 30, 2022
[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. Enter: intent data. Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals.
Martech
MAY 10, 2022
Last year, Forrester reported that about 90% of 650 tech buyers surveyed want vendors to provide content that’s relevant at every stage of the buying journey. Buyers are guiding themselves down the funnel, gathering information and turning to peers before engaging with vendors. “I Are they accessing pricing data?
PureB2B
MAY 30, 2022
[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. ? You’re probably thinking to yourself ‘if there was such a thing, I’d be closing hundreds of sales per month…’ Enter: intent data. ?
Hubspot
AUGUST 30, 2023
Furthermore, we’ve interviewed leading sales teams to collect 11 AI sales predictions that you should watch in 2023. In our survey, 49% of salespeople said they don’t wholly trust AI tools such as ChatGPT, which sometimes provides false and inaccurate information. All that happens simply during Zoom, Webex, or Microsoft Teams calls. “I
Valasys
APRIL 3, 2023
Sales and marketing teams are always trying to accomplish more with less. However, as we are on the verge of a possible recession, we need to be even more careful with our (potentially reduced) resources. Breaking up “intent” and “data” independently, a much clearer picture is in view.
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