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Sales Pipeline Radio, Episode 318: Q & A with Alan Gonsenhauser @agonsenhauser

Heinz Marketing

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. This week’s show is entitled, “ New Insights & Benchmarks for Customer Experience “ and my guest is Alan Gonsenhauser , Principal & Founder at Demand Revenue. Alan, thanks for joining us.

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Tom Pisello: The ROI Guy: New TCO Calculator: EMC SMB Virtual.

The ROI Guy

Thursday, January 20, 2011 New TCO Calculator: EMC SMB Virtual Solutions Advisor EMC wanted a quick way for small / medium business IT executives and buyers to quantify how virtualized data center solutions could help drive capital cost savings, operations and application management savings and improved resiliency. Latest Research.

SMB 40
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Power Opinions - BANT is BUNK … Revisited

ViewPoint

BANT is not dead in high traffic, SMB offers. Start smart and begin focusing on the buying signals and behavior to get a more qualified lead and ultimately more conversions for sales. Jeff Ernst (Forrester). . … More buyers self-educate long before they contact a prospective seller.". Craig Rosenberg (TOPO and Funnelholic). "I

Opinions 120
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Are Analysts Worth the Investment? Five Tips to Decide and Maximize ROI

Heinz Marketing

There’s no doubt analyst relationships (with firms such as Gartner, Forrester and the like) hold considerable influence over industries and buyers in numerous industries – IT, financial services, sales and marketing and much more. In other words, what will you NOT have to buy to achieve a similar impact on the business?

ROI 49
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Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle

The ROI Guy

Monday, January 17, 2011 Value Selling Tools and the Buying Lifecycle With two economic downturns in the past ten years, buyers are more frugal than ever, demanding that each investment help them do-more-with-less, provide a bottom-line impact, and deliver superior value. Exciting time to be a marketer, but challenging as well!

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9 Companies Using Live Website Chat in a Creative Way

Hubspot

And while customers increasingly demand immediate attention, businesses have been relatively slow to adopt a live chat strategy - particularly in the SMB space, where deals are still built on relationships. 99% of first time website visitors are not ready to buy. Why Engagement Matters. Live Chat as a Smarketing Tool.

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Tom Pisello: The ROI Guy: Alinean Powers Eight More B2B Assessment.

The ROI Guy

“Today’s business buyers are more conservative than ever, demanding that any investment they make drive tangible savings and provide quantified business advantages – a fundamental change called Frugalnomics ,“ says Tom Pisello , CEO and founder of Alinean. New TCO Calculator: EMC SMB Virtual Solutions Advi.