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B2B Marketing Trends & Studies That Every Marketer Should Know

Valasys

The B2B marketing world is dynamic & trends here are subject to very negative sentimental connotation – partially because they are ephemeral & partially because it’s very tough for the brands to extract & keep abreast with the B2B marketing trends & studies that every marketer should know about in real-time.

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How a SoLoMo (Social, Local & Mobile) Content Strategy Aids B2B Marketing

Valasys

The data gathered from social chatter is analyzed & merged with data from the demographic, technographic, firmographic, psychographic & “fit-data” of the potential customers as well as their past browsing details & purchase histories.

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BrightTALK Unveils new insights tool for B2B Marketers to Target the Buying Intent

Valasys

On the 30 th of September 2019, BrightTALK announced its new insights tool to aid in the level of precision of its buying intent-based marketing product named Intent Leads. The tool helps customers gauze the buying behaviors of their niche-specific prospects.

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7 Most Sizzling B2B Marketing Trends in 2019

Valasys

The B2B industry flourishes by capturing the interests of the buyer personas based on their past buying preferences & researching habits, their demographic, firmographic, technographic & psychographic data. Serving Personalized Pieces of Content: . Promoting Cross-Functioning between Content & other Marketing Strategies: .

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How B2B Marketers can stay close to their Customers

Valasys

To perform a better job of selling their products to the B2B customers, marketers must understand how to talk to them & help them at the individual stages of their buying cycles. Marketers adjust their messaging as B2B customers progress through the sales cycle.

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How to Manage an Account-Based Sales Team

Adobe Experience Cloud Blog

If you’re keeping up with the latest B2B trends, you’ve probably heard or read the term “Account Based” recently. Many B2B organizations deal with a smaller lead pool and longer sales cycle, which means you’ve probably had to adjust your marketing campaigns accordingly.

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Account-Based Analytics: 8 Ways to Report Account-Based Marketing (ABM)

Valasys

the demographic, firmographic, psychographic, fit-data & technographic data) helps the B2B marketers achieve their goal of Conversion Rate Optimization (CRO). Signing up for newsletters, webinar registrations & requesting price quotes are signs that imply a buying intent.