Buy Buyer's Journey Digital Transformation Marketing Budget Creation 
Contently
DECEMBER 15, 2022
Marketing budgets increased in 2022 after dropping to a historic COVID-19-related low in 2021. But content marketers can’t celebrate yet. That extra budget increases the expectation that marketers prove content delivers business results. Step 3: Ensure balance in the marketing data analytics you track.
Madison Logic
JUNE 12, 2024
We’ve entered what Forrester calls the buying groups era. Today’s buying decisions are made by a group of individuals who complete their online research independently but work together to identify the best-fit solution for their organization. Embracing strategies that engage the buying committee is necessary to stand out.
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Marketing Insider Group
OCTOBER 26, 2020
Every department in these organizations has had to change without any prior warning or planning. Pre-2020, digital transformation preparation advice involved looking at the long-term evolution of corporate culture and incorporating advanced technologies. Welcome to the Digital Marketing Renaissance. Source: [link].
6sense
JUNE 22, 2017
In the first report of its kind for the predictive marketing analytics space, Forrester named 6sense a leader among predictive analytics providers. The Forrester Wave conducted a 28-criteria evaluation of predictive marketing analytics providers for B2B marketers. And of the industry. How this Wave went down.
Full Circle Insights
FEBRUARY 28, 2021
Modern notions of the “single source of truth” concept originated in the information system design world. With reports generated in the de facto revenue reporting system, marketing leaders can demonstrate their department’s contribution to the value creation chain. Optimize Your Marketing Mix in Salesforce.
Full Circle Insights
MAY 10, 2021
Deloitte Insights report describes the economic effects of the pandemic as “a case of acute disruption,” noting that COVID-19 accelerated digital transformation as a matter of necessity. There have been many downstream effects, including widespread adoption of new martech tools to handle digital outreach.
The Lead Agency
MARCH 27, 2018
B2B businesses of all sizes contain departments that are impacted by digital transformation. In 2016, B2B buyers said that they were planning to make 55% of their work purchases online within 2018. Therefore, it is important for any B2B business to have a digital marketing strategy in place.
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