The Effective Marketer

SEPTEMBER 20, 2010

What seems to be the opposite thinking of the advertising school became the winning campaign of Banco Hipotecario , a financial services business based in Argentina. Best regards Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

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The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

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The Effective Marketer

MAY 10, 2010

More recently even Twitter mascots have been showing up as a company’s public face. A recent article I read on Harvard Business Review, “ Aflac’s CEO Explains How He Fell For The Duck ” made me think about brand messaging and the use of mascots. brand mascots are a common tool to promote your product or service.

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The Effective Marketer

AUGUST 5, 2010

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 You can leave a response , or trackback from your own site. United States License.

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Marketing Insider Group

JUNE 29, 2010

Improper training enablement: provide training in the vendor’s format so they really get it. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? In this article I will summarize a whitepaper Robert wrote on the 11 reasons why outbound telemarketing fails. Click here to cancel reply.

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The Effective Marketer

FEBRUARY 14, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Effective Manager Defined From time to time I go back to some business books I’ve read that had big influences in my career, one of which is “The One Minute Manager&# , by Ken Blanchard.

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The Effective Marketer

NOVEMBER 16, 2009

I recently attended the Business of Software conference where I participated in a Pecha Kucha competition. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Welcome to the world of Pecha Kucha. Like Be the first to like this post.

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The Effective Marketer

MAY 3, 2011

Marketers also need to work on their justifications and their business cases to make senior management understand why a technology can help the company especially when Facebook, Twitter, and other channels are still a mystery for most corporate executives. You can leave a response , or trackback from your own site.

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The Effective Marketer

SEPTEMBER 27, 2010

2 Responses to Web Prototyping With PowerPoint Dan Moser says: September 28, 2010 at 7:01 am Hi, Thanks for mentioning Justinmind , and congratulations for your article. Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

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The Effective Marketer

MAY 9, 2011

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! You can leave a response , or trackback from your own site.

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Buzz Marketing for Technology

JUNE 27, 2008

Consider how you might use the interactive possibilities of the Internet and Web 2.0 These might include knowledge or skills tests, observations notes, evaluation forms, even anecdotal reports collected after a presentation, workshop, training session, meeting or other communications event. both electronic and print.

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Ambal's Amusings

JANUARY 28, 2010

How should marketers and businesses adapt to this change?" Blog ChrisG Twitter chrisgarrett. " Just having "cares" in your Twitter name is not enough " Chris Garrett's Bio. Chris Garrett is an internet consultant, writer, web geek and co-author of the popular ProBlogger Book. Twitter pambrossman.

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The Effective Marketer

JANUARY 11, 2010

If you are new here, you might want to subscribe to the RSS feed for updates on this topic.Powered by WP Greet Box Tags: advertising, email marketing, small business resource This entry was posted on Friday, January 15th, 2010 at 12:11 pm and is filed under advertising, small-business. United States License. United States License.

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The Effective Marketer

JANUARY 6, 2009

Yes, we are all very busy in endless meetings and such but unless you spend time towards the activities you outlined in your plan you won’t be making any progress and you won’t be effective. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

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The Effective Marketer

JANUARY 17, 2009

The business cards that are presented to partners and potential customers are part of marketing branding, the message being delivered about what the company does is tailored and perfected by marketing, the collateral material that is distributed and that sales people use at trade shows and site visits is also marketing, of course.

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The Effective Marketer

MARCH 7, 2009

Chuck Palm, from Internet Podcasting Network , closed the day with “Social Media Mania – what should my business do about it?&#. He reinforced some key messages we heard throughout the day and added some great stories about Twitter, blogs, and podcasting. You can leave a response , or trackback from your own site.

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Marketing Insider Group

OCTOBER 28, 2010

Create a “train schedule&# of activities that starts early in the year and ends late. Related Posts: 5 Steps to Achieve Lead Generation ROI Whatever Happened To The Business Case Whatever Happened to Marketing Strategy? Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

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B2B Marketing Traction

OCTOBER 16, 2012

Today most businesses have gotten beyond the question of whether or not to have a presence in social media. LinkedIn, Facebook, or Twitter? 500 Twitter followers? How realistic is it that the business can spend the time and money to implement social media correctly? Take business blogs, for example. Measurable.

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The Effective Marketer

JANUARY 5, 2009

In 2004 Drucker wrote an article for Harvard Business Review Magazine titled “What makes an effective executive”. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! You can leave a response , or trackback from your own site.

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Marketing Insider Group

DECEMBER 16, 2010

Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Even though my department will be a sort of “social media go to&# … I also honestly feel that this is temporary. And great point about younger generations Click here to cancel reply. Share your thoughts, post a comment.

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Marketing Insider Group

DECEMBER 16, 2010

Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Even though my department will be a sort of “social media go to&# … I also honestly feel that this is temporary. And great point about younger generations Click here to cancel reply. Share your thoughts, post a comment.

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The Effective Marketer

FEBRUARY 15, 2009

Although I admire Joel Spolsky and think he’s right on the mark 99% of times, I wouldn’t simply copy his business model or his ideas and try to use them in my own company. Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

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The Effective Marketer

JANUARY 25, 2009

Drucker, of course, was right on target when included this principle in his article for effective managers (“ What Makes an Effective Executive ”, Harvard Business Review, June 2004) since one of the most important aspects one should be able to master in order to become effective is time management, and meetings are, as a general rule, a time drag.

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The Effective Marketer

JANUARY 13, 2009

from “What makes an effective executive”, Harvard Business Review, June 2004) This entry was posted on Tuesday, January 13th, 2009 at 10:21 pm and is filed under Decision Making , Marketing Management , Marketing Planning. You can follow any responses to this entry through the RSS 2.0 Like Be the first to like this post.

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B2B Marketing Traction

JANUARY 23, 2013

Retweetrank.com will give you the number of lifetime retweets and your retweet ranking as a percentile of all people on Twitter. Need help setting up and tracking social media for your business? We provide set up, training and ongoing support for social media marketing. If you can, track # of retweets or RT’s. Slideshare.

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B2B Marketing Traction

JANUARY 30, 2013

Many business owners want to get involved on social media, but don’t know where to start. The answer is simple, but it depends on whether you are a B2B (Business to Business) or B2C (Business to Consumer) marketer. Business to Business marketers should start with LinkedIn. The reasons are simple.

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Buzz Marketing for Technology

JUNE 27, 2008

This is my personal blog - stuff not directly connected to my businesses goes here - some of its a little spicy, so watch out for heartburn. training. (3). follow me on Twitter. Scribd - Assessment 2.0. How do you make training useful? Om's got the wrong business model for Twitter. Falkayns Nest.

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Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. You’re in an industry (photography) and are a business type (small) where a lot of people would say “social media isn’t for me&#. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&#

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The Effective Marketer

APRIL 6, 2009

Well, if events are a big part of their marketing budget, then they need someone they can count on to manage that side of the business. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! The question about trade shows above, for example.

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The Effective Marketer

JUNE 13, 2009

It is a free week long online training program featuring some great speakers on topic such as blogging, SEO, viral marketing, email marketing, lead nurturing… all the tools online marketers need to know. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 But that’s another story.

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Marketing Insider Group

JULY 19, 2010

It is very likely that the prospect has viewed several sites and looked at multiple pieces of content, so even if they cannot recall your specific piece, you want to be sure you can have a business discussion around multiple issues that he/she might be having.

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Industrial Marketing Today

AUGUST 20, 2010

Following tried and tested protocols is how scientists and engineers are trained to solve problems. Is Your Industrial Website Still Just a Business Card? an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Engineers are creatures of habit.

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Web 2.0 Planning Buying Cycle Lead Scoring 60

The Effective Marketer

MARCH 9, 2010

What I Don’t Like: Too busy, too many things happening in this email that makes it very distracting. Design #5 Email Sender: MarketingProfs Email Title: How Businesses are Marketing with Facebook and Twitter What I Like: Really great color combination makes it easy in the eye. This post is another installment of the [.]

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Buzz Marketing for Technology

SEPTEMBER 22, 2008

Post to Twitter. Business & Mgmt. ® Introduce Web 2.0 ® Train using new technologies and new uses of older technologies ï?® ® How can we integrate the various levels of education and the business community to develop skills students will need for the 21st Century? My Slidespace. Most Viewed. |. Featured. |.

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The Effective Marketer

JULY 21, 2009

They caution us saying it could be dangerous to our business if incorrectly used and it’s only helpful to build relationships and goodwill. Let’s put aside the fact that the press and the Internet in general are full of stories about how social media is transforming businesses and think in terms of marketing strategy. Please share!

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The Effective Marketer

FEBRUARY 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Outlook Productivity Tips How to use MS Outlook to become more productive Most people have MS outlook as their business email client, but very few really know how to take full advantage of all the options Outlook offers.

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Marketing Insider Group

OCTOBER 14, 2010

It’s a good opportunity for education, and when done right, the client will come to appreciate the expertise your bringing to the business. BUT, everyone needs proper training and prioritization – and that comes from above. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

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