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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. Create my targeting settings and also come up with at least 5 copy ideas targeting entrepreneurs who may be interested in P2P loans. It always helps a brand look more relatable and trustworthy!

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Never waste a crisis

Varicent

Lead with humanity. They need to focus on this with everything they have in order to figure out how the company will make it through this crisis. We stopped our automated messages, and are rewriting them now We were about to launch a free app that was for up to 5 people in an organization, but we’ve stopped to reposition it.

P2P 88
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9 Promising FinTech Startups You Should be Watching

Envy

And many startups are here to lead us to the new frontiers. A recent MoneyLive Banking Report concluded that a majority of executives in traditional UK financial institutions now see FinTech startups as a “significant threat” to their business model. Est. 2012, London Twitter: @ClauseMatch. Est. 2014, Dublin Twitter: @aidtechnology.

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The Ultimate Guide to Nonprofit Fundraising

Hubspot

It’s the lifeblood of charitable organizations and can serve as a way to raise awareness of a cause and drum up interest among donors. Because it’s likely your primary means of income as a charitable organization, raising money can be a burdensome, never-ending effort. Nonprofit fundraising is exciting. It can even seem scary.

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CMO Spotlight: Jonathan Becher, SAP—TEAMS Work for PEOPLE and deliver EXPERIENCES

LEADership

As marketers, we are typically driven by our corporate goals and brand strategy and yet, many organizations still struggle to maximize team performance. “It’s not just ‘business runs SAP’; it’s also ‘life runs SAP.’ See this Definitive B2B Lead Generation Checklist: Part 1 | Part 2.

CMO 40
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The Evolution of B2B Marketing—Brain to Brain

LEADership

We have been talking about B2P (Business to Person), P2P (Person to Person) and H2H (Human to Human) as the changing face of marketing. Every company does some things well and other things poorly, but they spend way too much time convincing themselves why their industry (and company) is unique. Target specific personas.

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B2B vs B2C Marketing: Developing a Unique Growth Strategy

B2B Marketing Insights - WE

B2B vs B2C marketing strategies follow divergent paths to the same goal: connecting with potential leads. Like all businesses, we were seeking growth. And how do you grow a business? Sure, it’d be easier to secure those leads without variation to consider. Variation pushes businesses beyond their baseline.